On Brand AI

Overview

This 45-minute executive webinar explores why scaling AI-powered content creation requires more than simply increasing output. As organisations move from solving the challenge of content volume to managing brand consistency at scale, leaders are facing a new question: how do you ensure every AI-generated asset remains authentic, recognisable and on brand?

The challenge is not the technology itself — it is the system behind it. Traditional brand guidelines were built for people who can interpret nuance and context, but AI follows the information, rules and boundaries it is given. Without a clear brand infrastructure, AI fills the gaps with assumptions, creating content that may be technically correct but disconnected from the brand.

This discussion will explore how organisations can build AI-ready brand systems that enable creativity at scale, embedding brand clarity into workflows so teams can move faster while maintaining consistency, trust and differentiation.

Discussion points

Moving from Content Volume to Brand Consistency in the Age of AI

Building the Brand Infrastructure Required for AI-Driven Creativity

Enabling Scale Through Governance Without Slowing Creativity

Creating AI-Ready Brand Systems for the Future of Marketing

Agenda

• 1:00 pm Why Brand Infrastructure Is the Missing Layer for AI-Driven Creativity(Activating the AI-Ready Enterprise)

Speakers

• Meghan Gendelman · B2B CMO, Canva
• Satya Tammareddy · Head of GTM, OpenAI
• Shelley Rigg · Executive Producer, Factor Shelley Rigg is Executive Producer, Research & Content at Factor, where she draws on over two decades of experience producing commercially driven campaigns, broadcast content, and executive events for some of the world’s leading brands. An award-winning producer and BAFTA recipient, Shelley has overseen more than 30 primetime shows in the UK and US, led strategic campaigns for Netflix, BBC, Amazon Prime, Rio Tinto, and Optus, and executive produced major live events, including Optus’s award-winning coverage of the FIFA Women’s World Cup 2023. At Factor, she brings her expertise as a talk show host, moderator, and content strategist, supporting broadcast, editorial, and e-learning initiatives while shaping engaging conversations with senior leaders across industries.

More events from this host

• Architecture + AI Day | Sydney October 2026, Barangaroo
• Marketing to the CIO in 2027 October 2026
• Identity for AI: Trends, Architectures, and Maturity Models October 2026
• Tax in the AI Era November 2026, Sydney
• Marketing That Moves Pipeline in 2027 November 2026