Your Customer Has Moved On. Has Your Data Caught Up?

Overview

A customer can browse, buy or change their mind in minutes, while the data informing a campaign may take hours to catch up. When that happens, even a carefully planned message can arrive too late or miss what the customer has just done.

As organisations connect more customer touchpoints, they face new questions about which signals matter, how quickly teams need to act and whether their channels can work from a current view of the customer.

This roundtable will examine where delayed or disconnected data affects customer engagement, which journeys benefit most from a faster response, and how leaders assess the value of more relevant interactions.

Agenda

• 11:30 am Delegates arrival Registration(Factor Hour)
• 0:00 pm Welcome Drinks and Refreshments(Factor Hour)
• 0:15 pm Opening Remarks(Factor Hour)
• 0:30 pm Interactive Discussions(Factor Hour)
• 1:45 pm Closing Remarks(Factor Hour)
• 1:50 pm Networking Drinks and End Of Session(Factor Hour)

Partners

• Braze Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimisation, Braze enables companies to turn action into interaction through autonomous, 1:1 personalised experiences. The company has repeatedly been recognised as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com .

More events from this host

• AI-Ready. Risk-Ready. Future-Ready. November 2026, Sydney
• AI-Ready Data October 2026, Millers Point
• AI Transformation November 2026, Sydney
• Scaling AI Infrastructure September 2026, Singapore
• AI Systems Scale August 2026
• AI and Cloud Reinvention Webinar August 2026
• CFO Day | Melbourne October 2026, Southbank