Loyalty in the Age of the Agentic Channel

Overview

AI agents are creating a new channel for customer engagement, as personal agents and digital assistants begin to research, decide, and transact on behalf of people. This session will explore how that shift changes loyalty, customer relationships, and routes to market, including the growing risk of disintermediation when brands interact with an agent instead of the human behind it.We will show why identity becomes the control plane for this new channel.

You will leave with a clearer view of how agentic channels are reshaping commerce, where loyalty will still matter most, and practical frameworks for enabling secure, low-friction agent-driven experiences without giving up customer connection or control.

Agenda

• 1:00 pm Identity for AI: Trends, Architectures, and Maturity Models(Identity in the Age of AI: Governing Machine-Scale Risk and Making Zero Trust Real) AI agents are reshaping enterprise security. Traditional identity models built around human login and static sessions cannot secure autonomous systems acting dynamically at runtime. The control point has shifted from authentication to continuous verification of actions, delegation, and access decisions as they happen. This session explores the key identity challenges enterprises must solve to securely adopt AI, including runtime authorization, delegated access, dynamic least privilege, and machine identity governance. We’ll share how leading organizations are making identity security invisible to developers by embedding these controls directly into platforms, infrastructure, and AI workflows. Join us to gain practical insight into emerging architectures, trends, and maturity models needed to securely scale AI agents across your enterprise. In this webinar you'll learn... The key identity challenges that enterprises must adopt to be secure How customers are making adoption of identity security invisible to developers The many ways in which the Ping Identity Platform enables agentic runtime identity security

Speakers

• Johan Fantenberg · Director, Product and Solution Marketing, Ping Identity

Partners

• Ping Identity Ping Identity delivers unforgettable user experiences and uncompromising security. We are a single company that makes crafting digital experiences simple for any type of user—partners, customers, employees, and beyond. We are anti-lock-in. That means integrations with existing ecosystems, clouds, and on-prem technologies are simple. Out-of-the-box templates let businesses leverage our identity expertise to give their users frictionless experiences. Whether they’re building a foundation of modern digital identity, or out-innovating their competitors with cutting-edge services like digital credentials, AI-driven fraud prevention and governance, Ping is the one-stop shop for game-changing digital identity.

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• Identity for AI: Trends, Architectures, and Maturity Models October 2026
• Rise of the Digital Workforce November 2026
• Identity in the Age of AI July 2026
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