Loyalty in the Age of the Agentic Channel

Overview

AI agents are creating a new channel for customer engagement, as personal agents and digital assistants begin to research, decide, and transact on behalf of people. This session will explore how that shift changes loyalty, customer relationships, and routes to market, including the growing risk of disintermediation when brands interact with an agent instead of the human behind it.We will show why identity becomes the control plane for this new channel.

You will leave with a clearer view of how agentic channels are reshaping commerce, where loyalty will still matter most, and practical frameworks for enabling secure, low-friction agent-driven experiences without giving up customer connection or control.

Agenda

• 1:00 pm Loyalty in the Age of the Agentic Channel Becky Park leads CIAM Product and Solutions Marketing for Ping Identity, including Identity for AI - Consumer Agents. She has executive experience leading product marketing teams at Shufti (Identity Verification provider) and TransUnion (credit data, analytics and global teams). She has built strong global go-to-market programs for large, complex portfolios in fraud, identity, data management, and data analytics. She also led product marketing for Experian's Global Fraud & Identity division. Her work focuses on helping organizations connect product innovation to clear business value and market impact. She holds an MBA and a Master of Science in International Business.

Speakers

• Becky Park · Product Marketing Director, Ping Identity Becky Park leads CIAM Product and Solutions Marketing for Ping Identity, including Identity for AI - Consumer Agents. She has executive experience leading product marketing teams at Shufti (Identity Verification provider) and TransUnion (credit data, analytics and global teams). She has built strong global go-to-market programs for large, complex portfolios in fraud, identity, data management, and data analytics. She also led product marketing for Experian's Global Fraud & Identity division. Her work focuses on helping organizations connect product innovation to clear business value and market impact. She holds an MBA and a Master of Science in International Business.

Partners

• Ping Identity Ping Identity delivers unforgettable user experiences and uncompromising security. We are a single company that makes crafting digital experiences simple for any type of user—partners, customers, employees, and beyond. We are anti-lock-in. That means integrations with existing ecosystems, clouds, and on-prem technologies are simple. Out-of-the-box templates let businesses leverage our identity expertise to give their users frictionless experiences. Whether they’re building a foundation of modern digital identity, or out-innovating their competitors with cutting-edge services like digital credentials, AI-driven fraud prevention and governance, Ping is the one-stop shop for game-changing digital identity.

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