Factor Sales & Marketing Leaders Summit

Overview

The entire market is selling to the same few hundred executives. Spend half a day learning how they buy.

Where they are focusing in FY27, where the budget is going and where it is not. Straight from our surveys of the room. Then the buy side's own account of what reaches them, and what all of it means for your outreach, your meetings and your pipeline.

What to expect

• Hours
• Networking Peer-Driven
• Discussions Interactive
• Senior Executives 10+

What we will cover

• What actually gets a meeting The filters technology executives apply to inbound, set out by the executives themselves, and the short list of approaches that still reach them.
• Where FY27 budget is going, and where it is not From our surveys: the categories being funded, the categories being cut, and where focus has moved since last year. The picture to set your territory and account plans against.
• What AI has changed on both sides How buyers now use it to screen what reaches them, and how your peers have adjusted their own outreach in response.
• The research, in full Factor's first-party findings on the Australian technology buying climate, drawn from the CIO, CFO and Data+AI rooms. Issued to every guest.
• An answer to your own question Submit one question on arrival. A selection are put to the panels. Every one is answered in writing, against our data, within 48 hours

Agenda

• 10:30 am Arrival and coffee(Main Stage) Registration opens. Submit your question for the da
• 11:00 am Welcome(Main Stage) How the morning runs, and how to have your question put to the panels.
• 11:05 am Everyone is selling to the same 400 peopl(Main Stage) Where Australian enterprise technology budget actually sits, who signs for it, and what that concentration means for the way you go to market.
• 11:25 am What the room told us(Main Stage) Where FY27 focus and budget are going, where they are not, the barriers holding projects up, and how procurement now runs. Factor's first-party findings, taken from executives surveyed at CIO Day, CFO Day and Data+AI Day.
• 11:45 am Panel: The buying climate(Main Stage) Technology executives on how they filter inbound, who reaches them, what ends a deal late, and what FY27 looks like from where they sit.
• 0:20 pm How this room was built(Main Stage) The mechanics behind the event you are sitting in: survey data to segmentation to outreach to the room itself, and the results it has produced for the vendors who have use
• 0:45 pm Lunch(Main Stage)
• 1:00 pm In conversation(Main Stage) Brand against demand, creativity in business technology, and why so much technology marketing fails to register with its intended audience.
• 1:25 pm Panel: What is actually working(Main Stage) Your peers on AI in outreach, signal against noise, deal velocity, how pipeline originates, and the tactics they have retired.
• 1:55 pm Close(Main Stage) What you are leaving with, and when it arrives
• 2:00 pm Coffee and Networking(Main Stage)

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