Unpacking the 2027 ANZ Buying Climate

Overview

An intimate end of year evening for the leaders bringing technology brands to ANZ. Fine food, good wine, the right peers, and a candid read on where your buyers are heading in 2027.

The close of the year deserves a proper table.

This is an invitation-only evening for twelve leaders building technology vendor brands in Australia and New Zealand: the people who opened the office, landed the first enterprise logos, or are taking a global brand into the region's largest accounts.

Expect a private dining room, one long table, considered food and wine, and the kind of conversation that only happens when nobody is selling. Between courses, Factor shares a short, candid readout on the 2027 ANZ buying climate. It draws on our 2026 survey of 102 ANZ technology leaders, our CFO, CISO and data and AI research, and a year of conversations in our executive rooms.

Chatham House Rule. No slides. No pitches, including ours.

What to expect

• Senior Executives 10+
• Networking Peer-Driven
• Hours
• Discussions Interactive

What we will cover

• The 2027 buying climate, distilled. Ten minutes, no slides: what ANZ technology, finance and security leaders are prioritising for 2027, and what's standing in their way.
• Your buyer, on a single page. A take-home brief on the executive closest to your deal, whether that's a CIO, CTO, CFO, CISO or data and AI leader: their priorities, their blockers, and what it means for your message.
• How to earn the first meeting. Who really signs off in ANZ, what stalls a deal, and what makes an executive say yes to a vendor they don't yet know.
• A table of peers worth knowing. Leaders who arrived in ANZ this year, seated alongside marketing leaders who have built brands here at scale.
• Your question, answered. Send one question with your RSVP. We'll answer it in writing, against our data, within 48 hours of the dinner.

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