B2B Leaders' Webinar | Go to Market Strategies

B2B Leaders' Webinar | Go to Market Strategies

5 B2B Buyer Trends Reshaping the Mission of Revenue Enablement

Online event

Hosted by Factor

Overview

Too often, B2B revenue enablement teams lament the fact that their remit is overly reactive: putting out fires and responding to unplanned GTM changes, rather than having a strategic, intentional seat at the leadership table. But guess what? Enablement actually should be reacting, albeit at the macro level – to dramatic shifts in how their buyers’ behaviour is evolving – and helping their revenue leaders reshape GTM motions. In this energetic and conversational webinar session featuring guest speaker, Forrester’s Peter Ostrow, will share new buyer-centric research to help revenue enablement earn and deliver on a larger, more effective voice in B2B commerce.

Join us to Understand:

What's changing in B2B buying, Hint: It's more than just AI.

How these changes impact the way you need to enable your teams.

What you should be doing differently in you 2025 strategy.

Don't miss this exclusive webinar to gain actionable insights and stay ahead of the curve in the evolving B2B landscape.

What to expect

Agenda

Speakers

Partners

More events from this host