How CMOs Can Drive Greater Business Value Through Event Technology

Overview

Events are more than just touchpoints — they’re one of the most strategic channels in a modern marketer’s toolbox. With mounting pressure on CMOs to do more with less, events must now drive measurable impact and deliver ROI at every stage.

In this highly interactive roundtable, Factor’s VP of Research & Advisory, Craig Baty, will facilitate a discussion on how leading marketers are using event management technology to drive measurable outcomes from their event programs.

Attendees will explore how best practices for organisations to do more with less by automating key event workflows, increasing event ROI, enhancing attendee experience, and using AI to make data-driven decisions throughout the event lifecycle.

What we will cover

• Delivering Greater ROI from Events Understand how AI can streamline event planning, automate workflows, and enhance the attendee experience.
• Doing More with Less – Smarter Event Execution Gain insight into how to increase event ROI through better data, targeting, and post-event engagement.
• Leveraging AI for Event Planning and Management Explore strategies to track, report, and communicate the business impact of your events more effectively.
• Proving the Strategic Value of Events to the Business Learn how to optimise budget and resources across in-person, virtual, and hybrid events.
• Driving Engagement and Personalisation at Scale Discover ways to integrate event data into your wider martech stack to amplify engagement.
• How marketing teams scale global event impact with smarter, more strategic programmes. Hear real examples of how marketing teams are scaling event impact globally through smarter event programs.

Agenda

• 11:30 am Delegate arrival Registration(How CMOs Can Drive Greater Business Value Through Event Technology)
• 11:45 am Welcome Drinks & Refreshments(How CMOs Can Drive Greater Business Value Through Event Technology)
• 0:00 pm Opening Remarks(How CMOs Can Drive Greater Business Value Through Event Technology)
• 0:15 pm Interactive Discussions(How CMOs Can Drive Greater Business Value Through Event Technology)
• 1:30 pm Closing remarks(How CMOs Can Drive Greater Business Value Through Event Technology)
• 1:35 pm Networking Drinks and End of Session(How CMOs Can Drive Greater Business Value Through Event Technology)

Partners

• Cvent

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