B2B CMO Day | Sydney
Transforming B2B Marketing Leadership: Growth, Technology, and Influence
Crown Towers Sydney, Barangaroo, Australia
Hosted by Factor
- 2 attendees
- 8 hours
Overview
At B2B Marketing Day , explore the evolving role of B2B CMOs as strategic business leaders driving growth and innovation. This one-day event will focus on key challenges such as balancing financial performance with brand-building, leveraging AI and data-driven insights for personalisation, and proving marketing's direct contribution to revenue. Gain insights on how to secure your seat at the leadership table, foster customer loyalty, and influence broader business strategy, while positioning yourself for board-level influence in today's dynamic landscape.
What we will cover
- Revenue Contribution Exploring effective strategies in marketing's direct role in driving pipeline, revenue, and overall business growth, while balancing long-term brand-building with short-term performance
- Customer Engagement Exploring strategies to optimise every touchpoint along the customer journey, ensuring alignment between marketing, sales, and customer success teams to improve retention and loyalty.
- Data-Driven Marketing Investigating how data analytics and AI can personalise marketing efforts, enabling more precise targeting, automation, and insight-driven decision-making across campaigns.
- ROI Attribution Evaluating methods for clearly attributing marketing spend to business growth, ensuring that every activity is measured and linked to tangible revenue outcomes.
- Diversity Inclusion Exploring how diverse marketing teams and inclusive campaigns drive innovation, expand audience reach, and contribute to brand strength and cultural relevance.
- Leadership Influence Examining the evolving role of marketing leaders as key strategic players in the C-suite, contributing to broader business decisions and long-term organisational growth.
- Marketing Automation Exploring how automation platforms can streamline processes, manage customer interactions, and improve efficiency across marketing operations, from lead nurturing to campaign execution.
- Customer Data Investigating the role of CDPs in integrating and unifying customer data, enabling a more holistic approach to personalisation and targeted marketing strategies.
- AI Tools Exploring the impact of AI and machine learning on customer engagement, predictive analytics, and real-time content personalisation to enhance marketing effectiveness.
- Content Management Examining how content management systems support the creation, management, and optimisation of digital content across channels to drive engagement and conversions.
- ABM Platforms Exploring the use of ABM platforms to create tailored campaigns for high-value accounts, improving alignment with sales and increasing deal velocity in targeted markets.
- Analytics Tools Evaluating how advanced analytics and attribution models can provide deeper insights into campaign performance, ensuring marketing activities are effectively contributing to business goals.
Agenda
- Registration and Welcome Coffee(B2B CMO Day)
- Welcome Address(B2B CMO Day)
- Introduction to State of B2B Marketing in Australia with Factor Research(B2B CMO Day)
- Factors Shaping Australia’s Business Landscape, Insights by Factor(B2B CMO Day) Australia’s business environment is undergoing profound changes, shaped by global forces such as technological innovation, sustainability challenges, and shifting market dynamics. Technology continues to transform operations, while climate change and sustainability are becoming non-negotiable factors in corporate governance. For Australian businesses, adapting to these trends is critical to thriving in an increasingly interconnected and competitive global market. Join Former Minister for Foreign Affairs and ANU Chancellor the Hon Julie Bishop in this keynote as she delves into these significant forces, sharing insights into how they are reshaping Australia’s economic landscape, organisational strategies, and broader marketplace. Discussion Points: The role of technology in driving innovation and transforming business operations. The implications of climate change and sustainability on corporate practices and governance. Strategies for Australian businesses to adapt and thrive in a rapidly evolving global market.
- The Collective Enterprise: Expectations, ROI, and the Power of C-Suite Fusion(B2B CMO Day) In today's complex business environment, misalignment among C-suite executives can lead to significant challenges. Studies indicate that companies with highly aligned executive teams achieve 70% higher performance compared to their less aligned counterparts. Conversely, a lack of alignment can result in inefficiencies, with organisations potentially wasting up to $2.1 million annually due to ineffective processes. Join this expert panel as they delve into the critical importance of cohesive leadership. They will discuss how integrated strategies not only enhance organisational resilience and agility but also drive innovation and provide a competitive edge in addressing global megatrends. Discussion Points: Leveraging diverse executive perspectives to tackle complex global challenges. Developing adaptable frameworks to meet governance, technological, and economic shifts. Fostering cross-functional alignment to drive innovation and gain a competitive edge.
- The Uncharted Power of GenAI Marketing Strategies to Drive Bottom-Line Growth(B2B CMO Day) Generative AI (GenAI) is rapidly transforming the marketing landscape, offering unprecedented opportunities for efficiency and personalisation. The global market for GenAI in marketing is projected to grow significantly, reflecting its increasing adoption and impact. Companies leveraging GenAI have reported measurable improvements in customer engagement and ROI. Join this session to explore how integrating GenAI into your marketing strategy can lead to tangible bottom-line growth. Learn the fundamentals of GenAI, the importance of robust data governance, and how to harness GenAI to enhance efficiency and measure its impact effectively. Discussion Points: Understanding the fundamentals of GenAI and its potential to revolutionise your marketing strategy. How GenAI drives efficiency and delivers measurable impact on your bottom-line performance. How GenAI works across different levels of creative tasks -from the basic, templated outputs to high-value, custom-driven campaigns.
- Morning Tea - Peer Connect & Executive Roundtables(B2B CMO Day) Topic: Driving Business Impact with Canva Summary: In this highly interactive roundtable, Factor’s VP of Research & Advisory, Craig Baty, will facilitate a discussion around how Canva is transforming the way marketing teams create, present, and distribute visual content to drive business outcomes. Attendees will gain insights into how Canva enables organisations to scale creativity, maintain brand consistency, and empower their teams to communicate visually, faster and more efficiently than ever before. Topics to be discussed will include: Why Visual Communication is the Key to Marketing Success Simplifying the Creative Process with Canva Achieving Brand Consistency Across Teams and Markets From Creation to Distribution - Canva as an End-to-End Solution
- Customer Journey Optimisation Strategies to refine the customer journey, delivering consistent and impactful experiences.
- Talent & Team Management in Marketing How to attract, retain, and grow top marketing talent in an increasingly competitive market.
- Martech Stack Optimisation(Martech Optimisation) Discussion on optimising marketing technology investments for better ROI and agility in campaigns.
- Metrics That Matter: Measuring Impact in B2B Marketing(Impact Metrics) Focusing on the key metrics that give a real picture of marketing’s contribution to business growth.
- B2B Content Strategy in 2024 Best practices for creating content that resonates with decision-makers and influences buying behaviour.
- Driving Sustainable Growth Through Innovation How B2B marketers can spearhead innovation while balancing short-term revenue goals with long-term growth.
- The Role of Sustainability in CMO-Led Growth and Profitability(B2B CMO Day) Sustainability is no longer a secondary concern for CMOs—it’s a powerful tool for driving growth and profitability. This session will explore how CMOs can leverage sustainability initiatives to create value, strengthen brand loyalty, and enhance financial performance. By aligning marketing strategies with sustainability goals, CMOs can not only contribute to a greener future but also unlock new opportunities for growth. Attendees will learn how ethical marketing practices and data-driven insights can fuel both long-term success and positive environmental impact. Discussion Points: How sustainability initiatives can enhance brand loyalty and attract environmentally conscious customers, driving long-term growth. The data-driven benefits of integrating sustainability into marketing strategies, with a direct impact on profitability and customer retention. Balancing sustainability goals with business objectives to create a marketing strategy that delivers both financial and social value.
- Creating Seamless B2B Customer Experiences That Drive Business Success(B2B CMO Day) In the B2B landscape, customer experience is a critical driver of long-term success. Building integrated, customer-centric strategies helps solve complex business challenges while fostering trust and loyalty among partners. This session explores how to leverage data-driven insights and creative approaches to deliver exceptional B2B experiences. Discover how a customer first mindset can strengthen relationships, differentiate your brand, and drive meaningful results. Discussion Points: Delivering integrated B2B customer experiences that solve real business challenges and foster stronger partnerships across every interaction point. Using a digital-first approach to nurture long-term B2B relationships through consistent, meaningful, and high-value touchpoints.
- Building a Brand Identity that Resonates(B2B CMO Day) In today's competitive marketplace, a compelling brand identity is crucial for connecting with your target audience and fostering loyalty. Studies show that 81% of consumers need to trust a brand before making a purchase, and consistent brand presentation across all platforms can increase revenue by up to 23%. Join this session to discover the essential elements of crafting a strong and memorable brand identity. Learn how to develop a consistent brand voice, visual language, and messaging strategy that differentiates your brand and resonates with consumers. Discussion Points: Defining your brand purpose and values. Crafting a compelling brand story. Creating a consistent brand experience across all touchpoints.
- Lunch Break - Peer Connect & Executive Roundtables(B2B CMO Day) Topic: Marketing 2025: Key Predictions & Priorities for Marketing Leaders Summary: In 2025, B2B marketers have fully embraced integrated strategies, combining digital and offline channels to deliver more cohesive and impactful experiences. With ongoing pressure to justify ROI and do more with less, AI continues to be a game changer, enabling teams to scale content creation, and drive greater efficiency. At the same time, there’s a strong shift towards brand retention, with leaders ensuring that brand experience is seamlessly embedded across every strategy and touchpoint. Advancements in AI-driven predictive analytics are allowing marketers to gain deeper, more accurate insights into customer segmentation, empowering them to anticipate buyer needs more effectively. This capability is leading to increasingly personalised, data-driven decisions that align with both brand objectives and ROI targets, shaping the possibilities for B2B marketing. Together with our technology partners ON24 , we invite guests to share their perspectives on the below discussion areas: Where is the Customer? Explore how to build and grow your customer base through integrated-channel marketing strategies. Navigating the B2B Customer Journey: Uncover the latest B2B marketing tech and how to use customer insights to drive growth and align with business goals. Decoding Insights from Noise : Capturing and transforming first and third-party data into insights, campaign and business success, and identifying intent-driven signals while overcoming data sprawl and silos. Generative AI (GenAI) : Integrating GenAI into your marketing playbooks, utilising it to craft personalised, data-driven customer journeys that enhance engagement and deliver unique experiences at scale. Advanced Account-Based Marketing (ABM) : Acting on intent data to deliver hyper-targeted content and personalised ABM solutions by leveraging AI.
- AI-Powered Marketing Strategies(AI Strategies) Explore how AI tools and technologies are reshaping marketing strategies, from predictive analytics to real-time personalisation and campaign optimisation.
- The Future of Marketing Leadership(Leadership Evolution) Delve into the evolving role of marketing leaders in driving digital transformation, shaping organisational culture, and influencing broader C-suite decisions.
- Scaling ABM for Broader Success Discuss how to scale Account-Based Marketing strategies to target a wider audience while maintaining the level of personalisation needed to drive results.
- Navigating Privacy in Data-Driven Marketing(Privacy Compliance) Explore strategies for balancing personalisation with data privacy compliance, building customer trust while meeting regulatory requirements.
- Brand Loyalty in a Digital World Examine how digital-first strategies and customer-centric marketing campaigns can strengthen brand loyalty and create lasting emotional connections with audiences.
- Enhancing Cross-Functional Collaboration(Cross-Functional Alignment) Discuss ways to improve alignment between marketing, sales, product, and customer success teams to drive unified business goals and seamless customer experiences.
- Enhancing CMO Strategies with AI, Automation, and Data-Driven Insights(B2B CMO Day) 2025 – A Year of Marketing Transformation In 2025, marketing leaders face an evolving landscape where technology, data, and automation redefine strategic priorities. CMOs must navigate intensifying competition, shifting consumer behaviours, and the growing imperative for AI-driven decision-making. Factor’s latest research indicates that AI and automation are shaping marketing strategies for over 80% of organisations, with a strong emphasis on data-driven customer engagement, content personalisation, and campaign optimisation. However, CMOs cite budget constraints (32%), integration complexity (28%), and talent shortages (18%) as key barriers to maximising marketing effectiveness. The strategic deployment of AI and emerging marketing technologies can help overcome these obstacles, driving improved efficiency, enhanced brand positioning, and greater alignment between sales and marketing. Organisations that embrace AI-powered insights and automation are expected to achieve higher ROI on campaigns, deeper customer relationships, and greater adaptability in an increasingly digital marketplace. Recent advancements in AI have the potential to reduce operational costs and accelerate marketing efficiency. However, delaying adoption increases the risk of stagnation as competitors leverage new technologies for competitive advantage. CMOs must act now to integrate AI into their marketing strategies, ensuring relevance and effectiveness in a rapidly shifting environment. Discussion Points: What are the top marketing priorities for CMOs in 2025? How are AI, automation, and data analytics reshaping marketing strategies? What are the biggest challenges preventing marketing teams from achieving their goals? How can CMOs leverage technology to enhance collaboration with sales and align with broader business objectives?
- The Human-Digital Balance: Navigating Tensions in B2B Marketing(B2B CMO Day) Discover how to infuse human understanding and brand personality into B2B relationships at scale. This session explores the power of data to deepen customer insights, build trust, and deliver experiences that are as meaningful as they are measurable. Learn to harness brand expertise and innovation to strengthen connections and create long-term value. Discussion Points: Understanding the tension - a look at the interplay between human relationships and digital interactions in B2B marketing. Finding the balance - strategies to integrate digital tools and human touchpoints. Driving growth through harmony - actionable steps to leverage technology, deepen client connections and build long term success.
- Redefining Creative Leadership in B2B Marketing(B2B CMO Day) This executive panel will bring together leading CMOs to explore how creativity, innovation, and strategic thinking are reshaping the future of B2B marketing. The discussion will highlight the role of impactful storytelling, brand transformation, and media innovation in driving business growth and maintaining brand relevance in today's dynamic marketplace. Discussion Points: Explore how creative transformation can elevate brand value and make a lasting impact in competitive industries. Discuss the importance of innovative marketing strategies that resonate with diverse audiences across multiple channels. Examine how successful leaders harness creativity to build brand equity and drive business growth in the evolving B2B marketing landscape.
- Closing Remarks(B2B CMO Day)
- End of Day & Networking Drinks(B2B CMO Day)
Speakers
Josh Heid · CEO & Head of Platforms, Factor Josh brings with himself years of leadership experience as the driving force behind Factor and Panelist , where he has shaped the future of business strategy through his expertise in Product Design , Customer Experience , and Engineering . An innovator at heart, Josh excels in Product Design , where he combines aesthetic sensibility with functional purpose to create solutions that resonate with users and deliver measurable results. His approach bridges customer needs and cutting-edge technology, ensuring that every product is not only visually compelling but also highly effective in meeting market demands. In the realm of Customer Experience , Josh has consistently championed the importance of understanding user journeys and fostering engagement through intuitive design and seamless interactions. He has implemented frameworks that elevate user satisfaction, ensuring that Factor’s offerings remain at the forefront of customer-centric innovation. Josh's engineering mindset adds a unique layer to his leadership. His ability to translate complex concepts into actionable development processes has resulted in robust, scalable applications and systems. By integrating engineering principles with strategic thinking, Josh has driven operational excellence while maintaining a sharp focus on delivering top-tier solutions to clients. With a deep understanding of Leadership Strategy , Marketing , and Sales , Josh has built Factor and Panelist into trusted names in their industries, continuously setting new benchmarks for innovation and success.
Craig Baty · VP Research & Advisory, Factor As VP Research & Advisory at Factor, Craig drives the company’s research and advisory, editorial, and production teams. With over 30 years of C-level experience in ICT, HR, marketing, sales, operations, research, leadership, and international business, Craig is a notable tech industry leader. He served as Group VP and Head of Research for Gartner AP/J and CEO of Gartner Japan, earning the Gartner Thought Leadership award and pioneering the Gartner SWOT analysis. Craig has held several significant positions throughout his career. At ISG (Information Services Group), he served as the Distinguished Lead Analyst for ISG Provider Lens Research in Asia/Pacific and Japan, delivering numerous projects and custom research. He was the Principal and Founder of DataDriven, a consultancy specialising in ICT research, marketing, and strategy. Craig’s leadership extended to his role as Federal Board Member at the Australian Information Industry Association (AIIA) and Vice Chair of the Australian Computer Society (ACS), where he guided the organisations through significant transitions.
Madeline Palmer · Head of Content, Research & Editorial, Factor Madeline Palmer is a seasoned media and communications professional with extensive experience across journalism, broadcasting, and content creation. As the Head of Content, Research & Editorial at Factor, Madeline is in charge of broad range of strategic, editorial, and managerial tasks aimed at ensuring the production and dissemination of high-quality research content across various platforms. Madeline has hosted and moderated dozens of C-Suite roundtable discussions on topics such as GenAI, Fintech solutions, CX and UX insights, Data Governance and ESG. Madeline has also hosted panels at our larger events, on topics from Cyber Security to DevOps. She also oversees the editorial aspect of Factor’s research reports and white papers. Before joining Factor, she worked as a broadcast journalist in a number of major newsrooms across the country. During this time, Madeline covered breaking national and international news, including the Covid-19 Pandemic, the Medibank and Optus data breaches, several State and Federal Elections, the historical AUKUS Agreement, and the wars in Ukraine and Gaza, among other stories. Madeline has a Bachelor in Communications and a Post-Graduate Diploma in Broadcasting from Edith Cowan University in Perth. In 2018, she was a finalist in the Brian White Radio Journalism Awards. Madeline was also named a finalist for Young Journalist of the Year Award at the Rural Press Club Awards in 2020. While in 2022, she was also a finalist of the 30 Under 30 Awards from Radio Today.
Darren Adams · Director - Data & Value Enablement, Factor As Director of Data, Value Enablement and Research, Darren aligns key industry learnings with extensive data analytics to underpin the business strategies and activities. Darren works with every department in the business to ensure their operations are supported by key metrics and relevant findings, and collating our information to deliver insights to our audiences. He is a highly regarded professional in the APAC event landscape, drawing on his experience in communications, client relations, events, marketing, data, strategy and delivery roles in the aid, development, technology and event sectors. Darren has partnered with multiple large-scale partners to deliver events across the region including Salesforce World Tours across ANZ, Trailhead Basecamp series in India, AWS Cloud Summit Singapore & Sydney, XeroCon ASEAN series and Google Cloud Summit, among others. He holds a Bachelor of Communications (Media Arts & Productions) from the University of Technology Sydney. He is continuously engaged in learning, undertaking short courses in project management, data analytics and various areas in the technology landscape.
Julie Bishop · Fmr Minister for Foreign Affairs, Julie Bishop & Partners The Hon Julie Bishop has served as Chancellor of the Australian National University since 2020. As Australia’s first female Foreign Minister (2013–2018), she led major diplomatic initiatives, including the response to MH17, for which she was awarded the Commander of the Order of Merit from the Netherlands. She championed initiatives like the New Colombo Plan, benefiting over 40,000 students in the Indo-Pacific, and led the creation of the 2017 Foreign Policy White Paper. In her 20-year political career, she also served as Minister for Education, Science and Training, Minister for Women's Issues, and Minister for Ageing. A lawyer by background, she was Managing Partner at Clayton Utz prior to politics. Ms. Bishop holds honorary doctorates from the University of Adelaide and Edith Cowan University and has been recognized with fellowships at Harvard and the McCain Institute. She also served on the UK’s G7 Gender Equality Advisory Council and the Trilateral Commission Capitalism Task Force. Beyond academia and diplomacy, she chairs Prince’s Trust Australia and Telethon Kids Institute, is Patron of Shooting Stars, and supports Football Australia's Legacy '23. In 2023, she joined David Jones as an official Friend of the brand. Through her consultancy, Julie Bishop and Partners, she offers strategic advisory services.
Liana Dubois · (Fmr) Chief Marketing Officer, Nine As Chief Marketing Officer at Nine, Liana Dubois was responsible for Nine’s total marketing and brand strategy to further accelerate audience and revenue growth across its diverse suite of assets (including television, radio, publishing, digital). Liana brings more than 25 years’ experience across the Australian media landscape to the role of CMO. She joined Nine in 2013 as Director of Sales – Sydney, and has most recently held the role of Director of Powered, Nine’s full-service creative team which crafts content for advertisers across its print, digital, social and TV assets. Prior to joining Nine, Liana held strategy, sponsorship and sales roles at Network 10, and marketing and promotions at Southern Cross Austereo.
Miki Luong · CMCO, A/NZ, IBM Miki Luong is an accomplished marketing and communication strategist, currently holding the position of Chief Marketing and Communication Officer at IBM Australia and New Zealand. With a deep-rooted passion for technology, Miki seamlessly blends her quantitative background with her creative flair to drive impactful campaigns and foster brand growth. Her commitment to lifelong learning is evident in her innovative approach to storytelling and her relentless pursuit of staying ahead of industry trends. Miki is dedicated to leveraging technology to connect with audiences, driving digital transformation, and empowering businesses to thrive in today's dynamic landscape. Under her leadership, IBM continues to push boundaries, redefine the future of marketing, and communication in the tech industry.
Kimberley Marlay · Executive | Head of Alliances and Strategic Partnerships, Kyndryl
Joanna Robinson · Chief Marketing Officer, THE ICONIC With nearly three decades of local and global commercial experience, I am proud to be the Chief Marketing Officer at THE ICONIC, Australia's premier online fashion and lifestyle powerhouse. Bringing together marketing, sales, and leadership expertise, I drive game-changing strategies that fuel customer-centric growth. Beyond this role, I’m privileged to share my knowledge as a sessional lecturer at the University of Sydney, where I teach Marketing and Leadership with a focus on inspiring the next generation. Throughout my career, I’ve led high-performing teams across regions, categories and industries from Australia to the Middle East, with a particular expertise in engaging Gen Y and Gen Z consumers. I thrive on harnessing data-driven insights to enrich the customer journey and drive commercial success.
Mim Haysom · CMO/EGM Brand & Customer Experience, Suncorp Group Mim leads the Group’s Brand, Marketing and Customer Experience function, with a team of 150 across Brisbane, Sydney & Melbourne. She is responsible for setting the overall brand strategy and the end to end marketing program for 9 brands including Suncorp, AAMI, GIO, APIA and Shannons. This includes brand strategy and positioning, digital and programmatic marketing, marketing automation, social and content, sponsorship, 1:1 customer lifecycle management, master media management, strategic partnerships, and customer experience. Mim is known for delivering exceptional brand and business results. She was named #1 CMO in the country in 2022 by CMO Magazine, and Suncorp’s ONE HOUSE campaign has been the most highly awarded work in the country in 2021/22, including a Cannes Lion Grand Prix for innovation.
Libby Minogue · Chief Marketing Officer, Virgin Australia Libby Minogue is a transformative business leader with over two decades of executive and board experience across technology, media, and aviation sectors. As Chief Marketing Officer of Virgin Australia since 2021, she has led the airline's brand revival marketing, consumer PR and digital media transformation, following executive leadership roles at REA Group and Foxtel Media Network in Australia and the U.S. A Non-Executive Director of Tennis Australia since 2016 and Marketplacer Ltd, Libby combines deep commercial expertise with strategic vision in driving digital innovation and sustainable growth. She holds a Bachelor of Business from Charles Sturt University and is a Member of the Australian Institute of Company Directors. Her leadership has been recognized through multiple industry awards, including the Edinburgh Global Media Award for Data-Driven Marketing.
Brent Smart · Chief Marketing Officer, Telstra Brent Smart is Chief Marketing Officer at Telstra, Australia’s largest telco and second most valuable brand. Previously, he was CMO at insurance giant IAG where he led the creative transformation of the NRMA brand, taking it from 36th strongest brand in Australia when he joined to 5th and picking up over 100 major creative awards. He spent 20 years in the agency business, leading NZ Agency of the Decade Colenso BBDO and as CEO of Saatchi & Saatchi New York he worked on iconic American brands Cheerios, Tide and Walmart.
Bernadette Conlon · CMO APJ, Cognizant Bernadette Conlon is the Area Vice President of APJ Marketing at Cognizant, where she leads the development of digital-first marketing strategies across Australia and New Zealand. With extensive experience in B2B marketing, Bernadette focuses on creating seamless customer experiences that drive business success by integrating the customer journey across key entry points. Her passion for solving complex business problems through strategic, data-driven insights and creative approaches has helped elevate the Cognizant brand and foster long-term client relationships. Throughout her career, Bernadette has held senior marketing roles at leading companies, including Oracle, Optus, and IBM. She is adept at building high-performance teams, balancing analytics with creativity, and driving demand generation programs that deliver measurable results. Her expertise in customer engagement, particularly within the B2B space, has enabled her to transform marketing into a powerful tool for strengthening client partnerships and enhancing business outcomes.
Melody Townsend · GM Group Marketing, Bank of Queensland Group Melody is a senior marketing professional with over 25 years’ experience in brand transformation, digital innovation and data & analytics. She has worked with large organisations dealing with complex business issues across diverse industries, to reinvent brand identity and develop data-driven marketing communications strategies that drive brand salience, customer experience and revenue growth. Melody has a record of success in building and mentoring top performing teams, driving diversity and cultural improvements and supporting employee growth. Adaptable and a change leader, with strengths in influencing and encouraging buy-in amongst all levels of an organisation, she utilises communication, empathy and a good sense of humour to drive collaboration.
Laura Halbert · GM Customer Strategy and Marketing, Allianz Australia Laura is a strategic executive and proven leader of change. Laura grows businesses by leveraging 20 years of financial services experience in distribution, product, pricing, data, engineering, CX, digital and marketing.
Partners
ON24 · Gold Partner- Canva · Gold Partner We're a global online visual communications platform on a mission to empower the world to design. Featuring a simple drag-and-drop user interface and a vast range of templates ranging from presentations, documents, websites, social media graphics, posters, apparel to videos, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips, anyone can take an idea and create something beautiful on Canva on any device, from anywhere in the world. Since our launch in 2013, we’ve had the crazy big goal of making design accessible to everyone. We were founded on the belief that people shouldn't need to understand complex software to unlock their creativity. We’re leveling the playing field and democratizing access to design and visual communication by empowering 100% of the world to communicate in a way that was once limited to the 1%. We've always had a deeper mission surrounding Canva — which we talk about as our 'simple' two-step plan: to build one of the world’s most valuable companies, and to do the most good we possibly can. We're committed to our core value of Being a Force for Good, so as the value of our company grows, so too does our ability to have a positive impact on the world.
- Panelist · Gold Partner Panelist is the vision for easy connections. We are a movement that exits to eliminate the complexity in professional interactions and give individuals a sense of clarity behind every conversation. And we do that by giving you the power to swift through to the right conversations and opportunities. Founded in 2021, we have had exponential growth, with members and senior executives from organisations across the globe including the Fortune 500. Panelist services include: Social networking Virtual events platform Audio chat rooms Company community centers We grow rapidly and we're always on the look out for talent across engineering, product management, design, research, analytics, technical program management, operations, and more.
- Decisions · Gold Partner
- Tapt · Bronze Tapt is revolutionising the way we network, offering a sleek eco-friendly digital business card fitted with cutting edge NFC and QR code technology. Tapt replaces the need for traditional paper business cards with one, fully customisable recycled plastic card. Environmentally conscious and hygiene concerned, Tapt cards provide a seamless contact transferral experience for you to grow your network and be front of mind with more potential customers. Never miss an opportunity to connect again. Networking is seamless and easy with Tapt.
- Factor Leading market research in APAC.
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