Factor Events · Invite-only
B2B CMO Day: The invite-only B2B marketing conference in Sydney
For B2B CMOs and marketing leaders. Next: Sydney, 3 March 2027.
B2B marketing conference dates 2027: Sydney
Live from the Factor events calendar. Each date has its own registration page.
What is B2B CMO Day?
B2B CMO Day is Factor’s invite-only B2B marketing conference and CMO summit for the marketing leaders accountable for growth in B2B organisations: CMOs, marketing directors and the heads of demand generation, brand and marketing operations.
The day covers pipeline, brand, martech and AI in marketing. It combines keynotes, closed-door roundtables under the Chatham House Rule and pre-matched 1:1 meetings, built around what marketing leaders report in Factor’s CMO Wave of Change™ research.
B2B CMO Day runs in Sydney, with past editions in Melbourne and Singapore.
On the agenda
- Pipeline and revenue accountability
- Martech ownership and ROI
- AI in content and campaigns
- Data, measurement and attribution
- Brand in a B2B market
How B2B CMO Day differs from a typical B2B marketing conference
Large marketing conferences and CMO summits are built for scale. B2B CMO Day is built around one senior room.
Gated, not open registration
Every delegate is approved on role and seniority, so the room is B2B CMOs and the leaders around them, not a general audience.
Roundtables, not just a main stage
Most of the day is spent in closed-door roundtables of peers under the Chatham House Rule, moderated by Factor analysts.
Meetings matched before the day
Delegates are surveyed in advance, and 1:1s with partners are booked around the priorities, budget and timing they report.
Built on research
The agenda follows what B2B CMOs tell us in Factor’s Wave of Change™ surveys, and the findings are shared with the room.
What B2B CMOs are telling us
From CMO Wave of Change™, August 2025. The program is built around these priorities.
~90%
of ANZ marketing leaders hold decision-making power or strong influence over martech investment.
18%
describe themselves as early adopters: most take a measured, outcome-first approach.
Who is in the room
Attendance is gated on role and seniority. B2B CMOs, marketing directors and heads of demand generation, brand and marketing operations.
Past speakers
Louise Cummins
Chief Marketing Officer, The Australian Centre for AI in Marketing
Brent Smart
Chief Marketing Officer, Telstra
Catherine Anderson
Chief Marketing Officer, Origin Energy
Sujoy Sen
Chief Marketing Officer Asia, Kyndryl
Richard Jacobson
Chief Marketing & Communications Officer, ASEAN, IBM
For B2B CMOs
Why Executives Keep Coming Back
B2B CMO Day is built for the B2B CMOs in the room: peers, not pitches, and only the partner meetings that fit your agenda.
Peers, not pitches.
I really love the way they match your profile to the vendors that are attending, so that you can actually get value out of those vendor engagements.
Invite-only, gated on role and seniority
Partner meetings matched to your priorities
Closed-door roundtables, Chatham House Rule
Research from the leaders in the room
Simone Heaperman
Director, Corporate Platforms, Colonial First State
Sponsor B2B CMO Day
CMO Summit Sponsorship
Sponsor a B2B marketing conference where every meeting is with a CMO matched to what you sell, with a brief on each delegate before you sit down.
Fewer partners. Better meetings.
There's different ways of meeting the different CIOs and having different conversations, which is quite unique, because normally you only have one stream.
Executive 1:1s, matched
A brief on every delegate
Research cut for you
A seat at the front
Mona Lolas
APAC Marketing Leader, Apptio
Executive 1:1s, matched
Pre-booked meetings with delegates whose priorities fit your solution, matched on business drivers.
A brief on every delegate
Their remit, priorities and buying timing, in your hands before each 1:1.
Research cut for you
A Wave of Change™ edition for your category, with the stats that matter to your buyers.
A seat at the front
Keynote, panel or a closed-door roundtable under the Chatham House Rule, moderated by a Factor analyst.
Partners across Factor Days
Research for B2B CMOs
Wave of Change™ surveys and reports from the leaders who attend.
Research report
CMO Wave Of Change™ August 2025
Research report
Re Architecting Marketing For Growth
Research report
The AI Augmented Marketer
Research report
Me, My Brand and AI: When 36% of Users Call Generative AI a Good Friend
72% of consumers use generative AI and 9% rank it their single-most trusted source on what to buy. What brand means when the adviser is a machine.
Past B2B CMO Day events
Every edition since 2025.
B2B CMO Day FAQs
Something else? Ask the Factor team.
What is B2B CMO Day?
B2B CMO Day is Factor’s invite-only day for B2B CMOs. It brings together keynotes, closed-door roundtables under the Chatham House Rule and pre-matched 1:1 meetings with a small number of technology partners, built around the priorities delegates report in Factor’s Wave of Change™ research.
Is B2B CMO Day a B2B marketing conference?
Yes. B2B CMO Day is an invite-only B2B marketing conference (some call it a CMO summit) for B2B CMOs, running in Sydney. Unlike a large ticketed conference, every delegate is approved on role and seniority, and the day is built around closed-door roundtables and matched 1:1 meetings rather than an expo hall.
What is the best B2B marketing conference in Australia?
It depends on what you want from the day. Large analyst and media conferences suit broad learning and big keynotes. B2B CMO Day suits B2B CMOs who want a smaller, senior room: peers approved on role and seniority, roundtables under the Chatham House Rule, and only the partner meetings that fit their priorities.
When and where is B2B CMO Day in 2027?
B2B CMO Day Sydney, 3 March 2027. Each edition has its own registration page, linked from this page.
Who can attend B2B CMO Day?
B2B CMO Day is for B2B CMOs, marketing directors and heads of demand generation, brand and marketing operations. Attendance is invite-only and every place is approved on role and seniority, so the room stays senior and relevant. If that is you, request an invitation on this page and the Factor team will confirm your place.
How do I register for B2B CMO Day?
Choose the city and date under “Upcoming dates” and register on that edition’s page. If you have not received an invitation, use “Request an invitation” on this page.
What happens on the day?
Keynotes and peer panels, closed-door roundtables of senior B2B CMOs moderated by Factor analysts under the Chatham House Rule, and pre-booked 1:1 meetings with technology partners matched to the priorities you report before the day.
How are the 1:1 meetings matched?
We survey every delegate before the day and match meetings on the priorities, budgets and timing they report, so B2B CMOs only meet partners relevant to what they are working on.
How do I sponsor B2B CMO Day?
Use “Sponsor B2B CMO Day” on this page. Tell us what you sell and who you want to meet, and we send the prospectus, package options and the delegate breakdown by title within one working day.
What do sponsors get?
Executive 1:1s matched on business drivers, a brief on each delegate before every meeting, keynote, panel or roundtable slots, and pre-event survey insight on what the room is prioritising, cut for your category.
Is B2B CMO Day a good networking event for B2B CMOs?
Networking is the point of the format. Delegates spend the day in small roundtables with peers at the same level, and every 1:1 is booked in advance around what they are working on.
How much does CMO summit sponsorship cost?
B2B CMO Day sponsorship is packaged per event. Package options and pricing are in the prospectus, which we send within one working day of an enquiry, together with the delegate breakdown by title.
Does Factor run other executive days?
Yes. Factor runs a day for each executive audience: CIO Day, CFO Day, CTO Day, Security Day, Data + AI Day, plus executive roundtables through the year.