Factor

Marketing Advisory

CMO Insights

Cut through noise. Act on risk. Defend what matters.

We work with CISOs navigating complex threats, platform sprawl, and internal pressure. You get real insight, benchmarked tooling views, and a clearer path to secure the business — and back your decisions.

Request a Marketing Briefing

Key Themes

Legacy & Architecture Simplification

Cut through technical debt and shift focus to scalable impact.

AI & Emerging Tech

Separate hype from readiness — align to business value.

Cybersecurity & Resilience

Lift control maturity and reduce organisational exposure.

Delivery Performance & Ways of Working

Build predictability into projects, squads and roadmaps.

Stack Consolidation & Vendor Strategy

Rationalise tools and drive ROI from platforms and contracts.

Leadership Alignment & Influence

Support exec and board-level buy-in with clearer framing.

Research Report

CMO - Wave of Change™ February 2025

Access the latest quarterly analysis of
CMOs in your region.

Download the Report

LATEST INSIGHTS

Research Report

Future-Proofing Enterprise IT Strategy

Shedding light on how technology leaders are adapting to rising complexity

Research Report

CIO - Wave of Change™ Singapore 2025

Shedding light on how technology leaders are adapting to rising complexity

Research Report

CTO - Wave of Change™ May 2025

A compelling snapshot of how Australia’s technology leaders are recalibrating

Research Report

CISO - Wave of Change™ March 2025

The shifting priorities and persistent challenges faced by cybersecurity leaders in Australia.

Research Report

CIO - Wave of Change™ February 2025

A deep dive into the evolving priorities, challenges, and strategic focus areas of over 200 CIOs and IT

Research Report

CFO - Wave of Change™ May 2025

A powerful pattern has emerged: revenue growth and profitability continue

Research Report

Data+AI - Wave of Change™

The report explores how technology decision-makers are approaching AI and data strategy

Research Report

CMO - Wave of Change™ February 2025

Reveals the biggest challenges, trends, and opportunities shaping B2B marketing in 2025

Directions Report

CX Trends in PH, SG & TH

With 2025 in full swing, businesses across the Sub-ASEAN region are undergoing significant

Directions Report

CX Trends in Sub-ASEAN

With 2025 in full swing, businesses across the Sub-ASEAN region are undergoing significant digital transformations

Research Report

CFO - Wave of Change™ November 2024

Based on a survey from approximately 90 finance leaders across Australia and New Zealand

Research Report

Data+AI Wave of Change™ November

Capturing insights from over 170 data leaders across Australia and New Zealand

Research Report

CIO - Wave of Change™ November

Based on a pulse survey of over 230 Chief Information Officers (CIOs) and IT enterprise leaders

Research Report

CIO - Wave of Change™ September 2024

The CIO Wave of Change based on a pulse survey of over 230 respondents

Research Report

CISO - Wave of Change™ Singapore

The CISO Wave of Change report is based on a pulse survey conducted in April and June 2024 by Factor

Research Report

Data+AI - Wave of Change™ August 2024

Pulse Survey by Factor provides an in-depth analysis of the strategic priorities and challenges facing

Research Report

Futureproofing with Data: How ANZ CDOs are Preparing for Tomorrow

This report provides comprehensive insights from over 270 Chief Data Officers (CDOs) and senior data executives

Article

The State Of Skills In Australia

The employment landscape is dynamically transforming in 2024, moving away

Article

AI Cybersecurity Revolution

A CISO is responsible for safeguarding their organisation’s digital fortress

Article

Profitability Through Technology

Capturing Greater Profits Through Digital Innovation: Your Strategic Moves

Research Report

Security Wave of Change

Insights and Strategic Directions from 60 security leaders in Australia and New Zealand

Research Report

CIO Wave of Change

Prioritising initiatives focused on operational benefits: Streamlining operations and reducing costs is a top priority.

Research Report

Data+AI Wave of Change

Insights and Strategic Directions from 270 CDOs in Australia and New Zealand

Research Report

CFO Wave of Change

Insights and Strategic Directions from 300 finance leaders in Australia and New Zealand

Factor Events

Meet the CMOs
Ahead of the Curve

Executive Roundtables, Flagships and 1:1 Event Experiences

Upcoming events

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Australia

New Zealand

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CIO Day

Aug 6, 2025

Infra | Cloud | Ops Day

Sep 4, 2025

Event

04 Sep 2025

Infra | Cloud | Ops Day

Event in Singapore

Australia

New Zealand

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Podcast

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Infra | Cloud | Ops Day

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Security Day

Oct 28, 2025

Explore Events Request Event Overview

Gain clarity on the 10 domains that drive the CMO Agenda

Growth Strategy, Brand & Positioning, Content & Messaging, ABM & Segmentation, Campaign Execution, Martech & AI, Data & Attribution, Sales Alignment, Customer Lifecycle, Performance & ROI

wHERE OUR INSIGHTS COME FROM

Vendor Briefings

Our daily efforts in understanding vendor capabilities & strengths in enterprise technology.

Weekly Enquiries

Leverage analyst enquiry & our advisory practice to enhance positioning with custom research and reports.

Platform Traffics

Over 50 virtual interviews a day across our community & production teams to understand business drivers.

Pulse Surveys

Over 300 pulse surveys every month in our regions, to understand the enterprise priorities.

Action Surveys

Annual In-depth & comprehensive surveys designed for influencers & decision makers across all verticals.

Daily interviews

Over 40 virtual calls a day across our community & production teams to re-confirm business drivers and survey results

WHEN YOU NEED OUR HELP

System Upgrade

You’re scoping a core system upgrade (ERP, HRIS, finance)

GenAI Strategy

You’re exploring GenAI use cases and want a clear go-forward view

Plan Validation

You’ve drafted the change plan — but haven’t tested it against execution risk

Board Readiness

You’re facing board pressure and can’t afford a false start

Vendor Consolidation

You’re preparing to re-platform or consolidate vendors

Talk to us Today

Contact Us

AI in Enterprise

AI promised faster delivery and greater efficiency, but is it truly delivering or just adding complexity?

Watch The Talkshow

Talkshow

Factor Tools for CMOs

1

CIO Priority
Radar

Visualise your top priorities vs peers and trends

Book a Demo

2

Maturity
Benchmarking

Score current-state architecture, delivery and controls

Benchmark yourself now

3

Vendor Fit
Assessment

Cut through sales spin and assess tech fit in real terms

Book an Advisory Call

Our Marketing Community

Persona Breakdown

Organisation Size

Sector Representation

Financial Services

Retail

Real Estate

Telecommunication

Government Administration

Health

Construction

FMCG

Utilities

Oil & Energy

Higher Education

Other Industries

LATEST INSIGHTS

How can we help you today?