Marketing Advisory
CMO Insights
Insights, experts and events shaping the Chief Marketing Officer agenda.
Factor gives CMO leaders clarity on the themes, research and peers shaping their world - and the context to make confident enterprise technology decisions.
Request a Marketing BriefingKey Themes
Legacy & Architecture Simplification
Cut through technical debt and shift focus to scalable impact.
AI & Emerging Tech
Separate hype from readiness - align to business value.
Cybersecurity & Resilience
Lift control maturity and reduce organisational exposure.
Delivery Performance & Ways of Working
Build predictability into projects, squads and roadmaps.
Stack Consolidation & Vendor Strategy
Rationalise tools and drive ROI from platforms and contracts.
Leadership Alignment & Influence
Support exec and board-level buy-in with clearer framing.
Research Report
CMO - Wave of Change™ Report
Access the latest quarterly analysis of CMOs in your region.
All
Security
Data+AI
CIO
CTO
CFO
Meet the CMOs
Ahead of the Curve
Upcoming events
Gain clarity on the domains that drive your agenda
The CMO domain map is being finalised. Tell us what's on your agenda and we'll map it for you.
Talk to an advisorwHERE OUR INSIGHTS COME FROM
Vendor Briefings
Our daily efforts in understanding vendor capabilities & strengths in enterprise technology.
Weekly Enquiries
Leverage analyst enquiry & our advisory practice to enhance positioning with custom research and reports.
Platform Traffic
Over 50 virtual interviews a day across our community & production teams to understand business drivers.
Pulse Surveys
Over 300 pulse surveys every month in our regions, to understand the enterprise priorities.
Action Surveys
Annual in-depth & comprehensive surveys designed for influencers & decision makers across all verticals.
Daily Interviews
Over 40 virtual calls a day across our community & production teams to re-confirm business drivers and survey results.
When You Need Our Help
System Upgrade
You’re scoping a core system upgrade (ERP, HRIS, finance)
GenAI Strategy
You’re exploring GenAI use cases and want a clear go-forward view
Plan Validation
You’ve drafted the change plan - but haven’t tested it against execution risk
Board Readiness
You’re facing board pressure and can’t afford a false start
Vendor Consolidation
You’re preparing to re-platform or consolidate vendors
Talk to us Today
Contact Us
Talkshow
AI in Enterprise
AI promised faster delivery and greater efficiency, but is it truly delivering or just adding complexity?
Watch The TalkshowFactor Tools
CMO-specific tools are coming soon. Book time with an advisor in the meantime.
Book an Advisory CallOur Marketing Community
Persona Breakdown
34%
32%
28%
6%
C-SUITE EXECUTIVES – 34%
HEADS, VPS, GMS – 32%
DIRECTORS & MANAGERS – 28%
OTHER ROLES – 6%
Organisation Size
10,000+: 23%
5,000–10,000: 24%
1,000–5,000: 26%
500–1,000: 18%
200–500: 9%
Sector Representation
Financial Services
Retail
Real Estate
Telecommunication
Government Administration
Health
Construction
FMCG
Utilities
Oil & Energy
Higher Education
Other Industries
CMO on Factor
Research, talkshows and podcasts for Chief Marketing Officers
How can we help you today?
