Factor Luncheons

Factor Executive
Programs

Drive impact and grow your network by initiating
dialogues amongst other key decision-makers in your
function and field.

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Trusted by leading brands

The Components that
Create a Factor Roundtable

What People Say

Factor

Executive
Programs

Factor Executive Programs focus on building lasting relationships, not just one-time events. Our goal is to create ongoing, strategic dialogues with executives, ensuring our engagements provide lasting value beyond a single event.

1

Pre-Event
Surveys

Share your business and technological priorities through a tailored survey.

Experience content and messaging that are customised to resonate with your unique needs.

2

Community
Management

Collaborate with your community manager and join analyst briefings to explore your objectives.

Get personalised insights in these 1:1 sessions to ensure your needs are met.

3

Expert
Facilitation

Hands-on facilitation by Factor experts to ensure active participation and knowledge sharing.

Ensuring your pre-event priorities are addressed during the program.

We Drive The Conversation with Fact Based Research.

Amplify the outcomes of your executive programs with our industry leading analysts.

Uncover the state
of market maturity
for your offering

Before you build the deck, run the campaign, or chase the wrong accounts — get grounded in how your target industry is actually evolving.

Book an Alignment Session

Get clear on how
CIOs are looking at your offering

Whether you’re trying to displace an incumbent, reposition your value, or land your first enterprise deals, we’ll show you exactly what to say, when to say it, and who’s ready to hear it.

Book an Alignment Session

Get Ahead of Trends in Your Target Verticals

Whether you sell into financial services, retail, healthcare or the public sector — we map the real shifts in decision-making, architecture, and transformation focus.

Book an Alignment Session

Our Executive Community

Persona Breakdown

Organisation Size

Sector Representation

Financial Services

Retail

Real Estate

Telecommunication

Government Administration

Health

Construction

FMCG

Utilities

Oil & Energy

Higher Education

Other Industries

What You Get with Factor’s
Bespoke Programs

GTM Fit Assessment

See exactly where your messaging, timing, and targeting are out of sync with buyer priorities — so you stop selling into dead air.

Peer Buyer Benchmarks

Understand how your ideal customers are actually buying today — what’s driving urgency, what roles are in control, and how you compare to competitors already in market.

Funnel Friction Map

Visual breakdown of where your GTM motion breaks — mismatched personas, mistimed campaigns, overreliance on cold outbound, or poor message-stage fit.

Commercial Readiness Scorecard

A clear score across five areas: message clarity, motion strategy, buyer timing match, sales alignment, and segment prioritisation. Shows how ready you really are to convert real demand.

Internal Alignment Toolkit

Slides, notes, buyer data, and a messaging brief — everything your team needs to align marketing, sales, and leadership around a sharper GTM play.

BeyondTrust Australia Case Study

Accelerating Competitive Positioning Through Executive Workshops

Learn more

Case studies

Appian Australia Case Study

GTM Engagement Across Mining & Financial Services

Learn more

Beyond Trust Australia Case Study

Accelerating Competitive Positioning Through Executive Workshops

Learn more

Twilio Australia Case Study

Strategic Market Engagement Across ASEAN

Learn more

1

Account Based Marketing

Stay ahead of changing customer and market dynamics and plan for the future with leading research. You’ll get customer obsession research, customer insights, trends and predictions, market forecasts, technology and service provider landscapes, and more.

2

Event Sponsorship

Empower your team to execute on your vision with proven strategic models and plug-and-play templates. You’ll get KPIs and peer benchmarks, assessments, strategic models, templates, and certification courses.

3

Media & Advertisement

Accelerate progress and de-risk decisions with best practices tailored to you and your team. Factor promises to be on your side and by your side, through guidance sessions with analysts, peer discussions, events, and more.