For technology vendors
Enabling You With Regional Growth with Ideal Customer Profile
What brings you to Factor today?
Access to best in class go to market strategies
Access to advisory & custom research
Access to targeted events
Access to targeted accounts and personas
Elevate our brand & awareness
Something else
Filter Your Target Accounts Down To Those Ready To Move
Most ABM platforms still rely on static firmographics, intent proxies, and predefined ICPs. You build beautiful journeys. You pour spend into awareness. And you burn cycles chasing accounts that aren’t even close to buying. The result? SDRs chase noise. Roundtable invites go ignored. Campaign ROI flatlines. Real demand gets missed entirely.
72%
drop in no-show rate when ABM email follows buyer readiness signal
3x
higher engagement rates when using trigger-based targeting
43%
increase in pre-booked 1:1s post-trigger segmentation
61%
increase in campaign velocity when GTM motion matches buyer urgency tier
Partnership with Factor
Factor helps hundreds of enterprise organisations identify long-term technology partners. We achieve this through strategic research that prioritises your growth.
Speak to an expert
Research & Advisory
Key industry reports and emerging trends, empowering businesses with the knowledge to navigate and excel in a rapidly evolving landscape.
Positioning & Best Practice
Practical solutions and methodologies to enhance productivity, streamline operations, and drive innovation across various sectors.
Targeted Event Sponsorships
Best Practices and local use cases, we provide actionable insights and proven strategies to help organisations optimise performance and achieve tangible results.
Branding & Awareness
Detailed benchmarks and performance metrics, to measure success, identify areas for improvement, and stay competitive within your industry.
What we do
Positioning & Messaging Alignment
We help software vendors translate capabilities into CIO-relevant positioning - grounded in buyer interviews, real-time triggers, and decision behaviour.
Learn MoreBuyer Insight & Trigger Mapping
Get access to live transformation drivers, buying patterns, and friction points. Build campaigns that hit at the right time, not just the right persona.
Learn MorePipeline-Backed Advisory for ABM & Sales Teams
We arm GTM teams with campaign messaging, trigger hooks, objection handling, and content linked to actual transformation programs - not guesswork personas.
Learn MoreCase Studies
Exabeam Australia Case Study
Advancing Threat Detection and Security Intelligence Across APAC
Learn more
Beyond Trust Australia Case Study
Accelerating Competitive Positioning Through Executive Workshops
Learn more
Here’s exactly what you get with ABM advisory workshops
Trigger Map
Verified change signals from actual buyer responses
Capability scoring: tech, structural, and leadership readiness
Platform fit based on architecture and current stack
Urgency scoring mapped to sales motion tiering
Full role-based messaging map to guide content and outreach
Who we help
A dedicated service to the enterprise in local markets.
Persona
CIO
CMO
CTO
Data+AI
CFO
Security
Region
Australia & New Zealand
Local ANZ enterprise: ASX100, 200 & 300.
South East Asia
Local SEA enterprise + SG30.
United Kingdom & Ireland
UKI enterprise: FTSE100 & 250.
United States
US enterprise: S&P 500.
Industry
Go To Market With Real-Time Intelligence
Comprehensive, interactive insights with Factor Directions™
C-Suite Persona Based Insights
Industry Trends & Insights
Technology Trends & Hype
Geographical & Cultural Analysis
Leadership Insights
Business Strategy Insights
Investment Trends & Buyer Insights
*Factor Directions™ Intelligence platform acts as a real representation of local market insights in your region, enabling you to network, meet other peers, and engage with Factor experts to discuss your plans and challenges.
Factor Events
Meet the A-list of the Industry
Executive Roundtables, Flagships and 1:1 Event Experiences
All
Security
Data+AI
CIO
CTO
CFO
Upcoming events
CTO Day
Event in Singapore
CFO Day
Event in Canberra
CFO Day
Event in Melbourne
Data+AI Day
Event in Melbourne
CIO Day
Event in Singapore
Security Day
Event in Singapore
Data+AI Day
Event in Singapore
CIO Day
Event in Sydney
B2B CMO Day
Event in Sydney
CFO Day
Event in Sydney
CTO Day
Event in Sydney
Data+AI Day
Event in Sydney
Security Day
Event in Singapore
Data+AI Day
Event in Singapore
CIO Day
Event in Singapore
CIO Day
Event in Melbourne
CIO Day
Event in Canberra
CTO Day
Event in Melbourne
Data+AI Day
Event in Melbourne
Security Day
Event in Singapore
Data+AI Day
Event in Singapore
CIO Day
Event in Singapore
Security Day
Event in Sydney
CFO Day
Event in Melbourne
Elevating your role
Mentorship
Decision-Making
Motivation
Problem Solving
Ownership
Communication
Influence
Productivity
Transformation
Governance
Adoption
Strategic Partnerships
Lead Generation
Executive Alignment
Communicating ROI
Board & Buy-in
Cross Collaboration
Strategy
Market Insights
Compliance
Privacy
ESG
Governance
Diversity
How can we help you today?
