Filter your target accounts
down to those ready to move

Most ABM platforms still rely on static firmographics, intent proxies, and predefined ICPs. You build beautiful journeys. You pour spend into awareness. And you burn cycles chasing accounts that aren’t even close to buying. The result? SDRs chase noise. Roundtable invites go ignored. Campaign ROI flatlines. Real demand gets missed entirely.

72%

drop in no-show rate when ABM email follows buyer readiness signal

3x

higher engagement rates when using trigger-based targeting

43%

increase in pre-booked 1:1s post-trigger segmentation

61%

increase in campaign velocity when GTM motion matches buyer urgency tier

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Partnership
with Factor

Factor helps hundreds of enterprise organisations identify long-term technology partners. We achieve this through strategic research that prioritises your growth.

Speak to an expert

Research
& Advisory

Key industry reports and emerging trends, empowering businesses with the knowledge to navigate and excel in a rapidly evolving landscape.

Positioning
& Best Practice

Practical solutions and methodologies to enhance productivity, streamline operations, and drive innovation across various sectors.

Targeted
Event Sponsorships

Best Practices and local use cases, we provide actionable insights and proven strategies to help organisations optimise performance and achieve tangible results.

Branding
& Awareness

Detailed benchmarks and performance metrics, to measure success, identify areas for improvement, and stay competitive within your industry

WHAT WE DO

Positioning & Messaging Alignment

We help software vendors translate capabilities into CIO-relevant positioning — grounded in buyer interviews, real-time triggers, and decision behaviour.

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Buyer Insight & Trigger Mapping

Get access to live transformation drivers, buying patterns, and friction points. Build campaigns that hit at the right time, not just the right persona.

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Pipeline-Backed Advisory for ABM & Sales Teams

We arm GTM teams with campaign messaging, trigger hooks, objection handling, and content linked to actual transformation programs — not guesswork personas.

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Case studies

Appian Australia Case Study

GTM Engagement Across Mining & Financial Services

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Beyond Trust Australia Case Study

Accelerating Competitive Positioning Through Executive Workshops

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Twilio Australia Case Study

Strategic Market Engagement Across ASEAN

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Here’s exactly what you get with abm advisory workshops

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Who we help

A dedicated service to the enterprise in local markets.

Persona

CIO

CMO

CTO

Data+AI

CFO

Security

Region

Australia & New Zealand

Local ANZ enterprise: ASX100, 200 & 300.

South East Asia

Local SEA enterprise + SG30.

United Kingdom & Ireland

UKI enterprise: FTSE100 & 250.

United States

US enterprise: S&P 500.

Industry

Financial Services

Public Sector

Retail

Oil & Gas

Manufacturing

Utilities

Healthcare

High Education

Telecommunication

Information Technology

Media

Consumer Goods

Industry Breakdown

Job title breakdown

Go to Market
with Real-Time Intelligence

Comprehensive, interactive insights with Factor Directions™

C-Suite Persona Based Insights

Industry Trends & Insights

Technology Trends & Hype

Geographical & Cultural Analysis

Leadership Insights

Business Strategy Insights

Investment Trends & Buyer Insights

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*Factor Directions™ Intelligence platform acts as a real representation of local market insights in your region, enabling you to network, meet other peers, and engage with Factor experts to discuss your plans and challenges. You can also download Toxic Cheats Panel from our website.

Create Your
Strategy with
Fact-Based Advice

Go to market strategies for
technology vendors

Strategic Consulting Services

Industry Analysis Reports

Custom Research Projects

Expert Advisory Sessions

Customer Keynotes

Learn more

Position
Your Brand as a
Thought Leader

Empower your brand with Factor research team with enhance your image and presence in your target markets.

White Paper & Asset Creation

Positioning & Thought Leadership

Competitor Analysis

Target Market & Prospect Focus

Customer Decision Making Chain

Future Outlook

Meet Your
Prospects at The
Right Time.

Factor events are the home to over 5000 senior executives every year across ANZ, SEA and UKI regions.

Factor Day Events: Thought Leadership & Awareness

Bespoke Events & Account Based Marketing

Research-based Strategic Meetings

Peer-Driven Discussions

Learn more

*Factor events are invitation only activities designed for paid members and ticket-paid, non-member executives who begin their journey with factor on a trial basis.

Elevate Your
Brand, Career &
Plan Every Move

Factor events are the home to over 5000 senior executives every year across ANZ, SEA and UKI regions.

Factor Day Events: Thought Leadership & Awareness

Bespoke Events & Account Based Marketing

Research-based Strategic Meetings

Peer-Driven Discussions

Learn more

Factor Events

Meet the A-list
of the Industry

Executive Roundtables, Flagships and 1:1 Event Experiences