Strategic Intent

Rimini Street’s objective was clear: elevate the discussion from software maintenance to enterprise transformation. The program was built to:

1. Demonstrate how Rimini Street’s model helps CIOs redirect resources from maintenance to innovation.
2. Engage decision-makers responsible for ERP, infrastructure, and IT strategy within large enterprise environments.
3. Showcase real-world impact through peer dialogue rather than vendor pitch.
4. Build trusted relationships across the ANZ and ASEAN CIO community through research-driven storytelling and consultative engagement.

Insight Foundation

Factor’s pre-event research surveyed over 300 enterprise technology leaders across Australia and Southeast Asia. The findings set the tone for the campaign:

• 72% of respondents were under pressure to fund innovation from existing budgets.
• 65% reported that maintenance costs consumed more than half of their IT expenditure.
• 81% said that vendor lock-in was slowing their ability to modernise core applications.

This research became the foundation of Rimini Street’s keynotes and discussion frameworks, positioning the company as a credible advisor in helping organisations rebalance IT spending and regain control of their roadmaps.

Program Execution

1. Keynotes That Challenged Convention

At CIO Day and CTO Day, Rimini Street executives delivered main-stage keynotes that cut through vendor marketing and addressed the structural problem behind IT spending.

The talks reframed cost reduction as strategic reinvestment, showing how enterprises can unlock innovation capacity by modernising support models.

Topics covered included:

• Escaping legacy vendor cycles while maintaining performance and compliance.
• Reinvesting savings into digital and cloud initiatives.
• Managing multi-vendor ecosystems with confidence and transparency.
• Real examples of how global organisations rebalanced IT spend to accelerate transformation.

These sessions resonated deeply with executive audiences, aligning perfectly with the broader event themes of resilience, agility, and sustainable transformation.

2. Closed-Door Roundtables

In addition to the keynote sessions, Rimini Street hosted small-group roundtables in both Sydney and Singapore, bringing together CIOs, CTOs, and Heads of Enterprise Applications.

Each discussion was framed around insights from the pre-event survey and facilitated by Factor analysts to ensure balanced participation.
The sessions focused on:

• Practical steps to unlock working capital for innovation.
• Risk management in transitioning to independent support.
• Organisational change and stakeholder management during vendor diversification.

Roundtables gave Rimini Street access to unfiltered perspectives from some of the most senior IT leaders in the region, surfacing insights that later informed their regional content and client engagement strategy.

3. Precision 1:1 Engagement

Beyond the stage and roundtable, Factor coordinated a series of pre-scheduled 1:1 meetings between Rimini Street executives and highly qualified attendees.

Each meeting was supported by a detailed attendee brief including:

• Current application stack and maintenance arrangements.
• Transformation roadmap status and governance structure.
• Budget sentiment and short-term investment triggers.

This intelligence-driven approach ensured every meeting was strategic, efficient, and relevant — converting event time into relationship capital.

Regional Scope and Adaptation

Rimini Street’s message was tailored to the maturity level of each market.

• Sydney: Conversations focused on post-modern ERP strategy, hybrid cloud adoption, and cost control in large, complex environments.
• Singapore: Emphasis shifted to digital transformation enablement, agility, and vendor management in multi-market operations.

Factor adjusted facilitation and tone accordingly, ensuring the content and dialogue matched regional realities while maintaining Rimini Street’s consistent value narrative.

Operational Delivery

Factor’s production and CX teams managed the full delivery lifecycle:

• Delegate research, survey design, and pre-event qualification.
• Roundtable and keynote agenda development in coordination with Rimini Street’s field marketing team.
• Onsite management across both markets, including meeting schedules, facilitator briefing, and real-time survey collection.
• Post-event debrief and intelligence reporting to Rimini Street’s APAC leadership team within seven working days.

Every asset — from talking points to data summaries — was designed for reuse across Rimini Street’s demand generation and sales enablement workflow

Results and Insights

Quantitative Outcomes

• Over 350 senior technology leaders engaged across CIO and CTO Day events in two regions.
• 25+ private 1:1 meetings completed with pre-qualified decision-makers.
• Two fully booked roundtables in Sydney and Singapore.
• Post-event satisfaction rated 9.3/10, with attendees citing “depth and honesty” as key differentiators.
• 78% of surveyed participants requested further content or follow-up with Rimini Street.

Qualitative Outcomes

• CIOs highlighted Rimini Street’s clarity in articulating how IT savings translate directly into innovation funding.
• Discussions revealed consistent cross-industry interest in alternative support models to enable flexibility.
• Multiple attendees referenced the sessions in subsequent CIO community follow-ups, reinforcing message recall and peer credibility.

Lasting Impact

The program achieved more than visibility — it reshaped perception.
Rimini Street became recognised among Australian and Southeast Asian CIO networks as a trusted voice on IT modernisation and financial agility, not merely a support provider.

The conversations held at CIO Day and CTO Day now inform ongoing outreach, thought leadership, and pipeline prioritisation. Insights gathered from the pre-event survey and roundtables continue to shape Rimini Street’s APAC field strategy for FY26.

Key Takeaways

• Data-led event qualification ensures every conversation is grounded in verified executive priorities.
• Cost optimisation becomes a transformation narrative when framed through innovation potential.
• Executives engage most deeply in small-group, insight-rich environments where sales pressure is removed.
• Regional nuance is essential — the same story resonates differently in Sydney than in Singapore.

Impact Highlights

Audience Reach350+ CIOs, CTOs, and IT decision-makers across two regional flagship events.Direct Engagement25+ strategic 1:1 meetings arranged and completed.Market Insight300+ survey responses informing regional maturity and buying signals.Satisfaction Score9.3/10 average rating for roundtables and keynotes.Strategic ContinuityProgram insights now embedded in Rimini Street’s APAC marketing strategy.

Client Reflection

“Factor helped us engage CIOs on their terms. The program wasn’t about selling — it was about understanding where they are in their transformation journey and how we can help them move faster. That difference was noticed immediately.”
— Senior Director, Marketing & Alliances, Rimini Street APAC

Conclusion

Rimini Street’s collaboration with Factor demonstrated how a research-led, executive-level engagement program can elevate brand perception and deepen relationships at scale.

By combining credible insight, advisory-style dialogue, and precise targeting, the program moved beyond event sponsorship to genuine strategic influence.

Result: stronger relationships with enterprise technology leaders, greater regional awareness, and a clear position for Rimini Street as a transformation partner enabling CIOs and CTOs to do more with less.