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Factor Engage™
Go to market strategies for technology vendors
Engage is a premium research & advisory service designed to provide marketers with the insights and guidance needed to develop and execute effective go-to-market strategies. This service offers a wealth of knowledge and expertise, helping marketing professionals navigate the complexities of market dynamics, consumer behavior, and competitive landscapes.
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LATEST INSIGHTS
CMO - Wave of Change™ August 2026
ANZ marketing leaders are under growing pressure to prove commercial impact.
Re-architecting Marketing for Growth
The employment landscape is dynamically transforming in line with new enterprise priorities.
CIO - Wave of Change™ ANZ 2026
After two years of rapid AI acceleration, ANZ technology leaders enter 2026 with confidence - but the data reveals a widening set of gaps between ambition and value.
The AI Enablement Journey
Drawing on insights from Factor’s 2025 ANZ CFO, CIO and Data & AI leader surveys, it explores how organisations are moving from fragmented, legacy architectures to unified, composable, and AI-ready platforms.
The AI-Augmented Marketer
From shifting executive expectations to rising efficiency pressures, this paper offers a practical roadmap for CMOs to modernise marketing, operationalise AI, and build trust-centred, high-impact customer experiences in a competitive B2B landscape.
AI in Australian Finance
Australia’s finance sector is on the verge of significant change
CIO - Wave of Change™ Singapore 2025
Shedding light on how technology leaders are adapting to rising complexity
CISO - Wave of Change™ March 2025
The shifting priorities and persistent challenges faced by cybersecurity leaders in Australia.
CTO - Wave of Change™ May 2025
A compelling snapshot of how Australia’s technology leaders are recalibrating
Embracing Change
How CMOs Can Lead the Way in through Disruption
CFO - Wave of Change™ May 2025
A powerful pattern has emerged: revenue growth and profitability continue
CIO - Wave of Change™ February 2025
A deep dive into the evolving priorities, challenges, and strategic focus areas of over 200 CIOs and IT
CMO - Wave of Change™ February 2025
Reveals the biggest challenges, trends, and opportunities shaping B2B marketing in 2025
Data+AI - Wave of Change™
The report explores how technology decision-makers are approaching AI and data strategy
Educating for Tomorrow
Explores the rapid digital transformation of Australian education
Unlocking Competitive Advantage
Comprehensive insights from over 119 Chief Financial Officers (CFOs) and senior finance
CX Trends in PH, SG & TH
With 2025 in full swing, businesses across the Sub-ASEAN region are undergoing significant
CX Trends in Sub-ASEAN
With 2025 in full swing, businesses across the Sub-ASEAN region are undergoing significant digital transformations
The Cyber Threat Landscape in Australia
The digital landscape is evolving at an unprecedented pace, creating an environment where cyber
CFO - Wave of Change™ November 2024
Based on a survey from approximately 90 finance leaders across Australia and New Zealand
CIO - Wave of Change™ November
Based on a pulse survey of over 230 Chief Information Officers (CIOs) and IT enterprise leaders
Data+AI Wave of Change™ November
Capturing insights from over 170 data leaders across Australia and New Zealand
CIO - Wave of Change™ September 2024
The CIO Wave of Change based on a pulse survey of over 230 respondents
CISO - Wave of Change™ Singapore
The CISO Wave of Change report is based on a pulse survey conducted in April and June 2024 by Factor
Data+AI - Wave of Change™ August 2024
Pulse Survey by Factor provides an in-depth analysis of the strategic priorities and challenges facing
Futureproofing with Data: How ANZ CDOs are Preparing for Tomorrow
This report provides comprehensive insights from over 270 Chief Data Officers (CDOs) and senior data executives
AI Cybersecurity Revolution
A CISO is responsible for safeguarding their organisation’s digital fortress
CFO Wave of Change
Insights and Strategic Directions from 300 finance leaders in Australia and New Zealand
CIO Wave of Change
Prioritising initiatives focused on operational benefits: Streamlining operations and reducing costs is a top priority.
Data+AI Wave of Change
Insights and Strategic Directions from 270 CDOs in Australia and New Zealand
Profitability Through Technology
Capturing Greater Profits Through Digital Innovation: Your Strategic Moves
Security Wave of Change
Insights and Strategic Directions from 60 security leaders in Australia and New Zealand
The State Of Skills In Australia
The employment landscape is dynamically transforming in 2024, moving away
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