Overview

BeyondTrust partnered with Factor to sharpen its competitive position in APAC’s enterprise cybersecurity space. The focus: identity security, privileged access management, and fast-path market validation across core buyer segments.

The program was anchored in four expert-led workshops, designed to extract signal from market noise, map quick wins, and provide clarity on how BeyondTrust stacks up against security competitors in the region.

Objectives

• Understand BeyondTrust’s relative position in a crowded PAM and identity market
• Surface clear areas of opportunity versus established and emerging vendors
• Equip GTM and field teams with data-backed positioning signals
• Deliver fast, executive-quality insight that could be activated immediately

What We Delivered

Factor’s analysts facilitated four structured workshops with BeyondTrust’s marketing, field, and regional leads. Each session had a defined outcome:

• Market scan of competitors active across Australia and Southeast Asia
• Review of positioning, assets, and GTM motion across campaigns and sales material
• Mapping of buyer behaviour across security roles: CIO, CISO, Heads of Risk and Infrastructure
• Benchmarking across vendor language, visibility, urgency, and perceived risk coverage
• Alignment on where messaging connects, where it drops, and how to tighten

Delivery Format

• 4 x 90-minute workshops across 4 weeks
• Full competitive benchmarking summary by capability, message, and channel
• Recommendations deck delivered with input structured for field, campaigns, and sales enablement
• Messaging reset grid for regional execution

Outcomes

• Clarity on how BeyondTrust is perceived in-market by role and region
• Competitive visibility map showing over- and under-indexing categories
• Sales language aligned to real buyer signals, not assumed pain points
• Reset of campaign priorities tied to urgency, risk framing, and maturity level
• Strategic clarity without overhauling core brand