CDO ANZ Series - April Edition 2023

Overview

A good transformation program will not succeed without good data. It is incumbent on chief digital officers to convince the executive and the board to invest in improving data quality. If your data is not up to scratch, your employees and customers will have bad experiences when they interact with your applications and services. Bad data will impact your organisation’s ability to compete in the marketplace and drive your customers away.

Join CDO Sit-Down as we explore:

- Why ensuring data is of the highest quality and employing good data management practices helps build trust with customers, better manage risk, and improve the services you provide to customers.

- A business-first data governance approach that connects key initiatives and governance capabilities and delivers long-term business value.

- Why organisations need to rethink the structure of their data teams, their roles and responsibilities and skillsets that are required.

- Assessing what a fit for purpose data strategy looks like and designing the roadmap measurement points that are needed to achieve business objectives.

What to expect

• Networking 1:1
• Discussions Deepdive
• Attendees 100+

Agenda

• 9:00 am Welcome address and introduction by Sit-Down(CDO ANZ Sit-Down)
• 9:05 am The New Value Exchange: Privacy & Innovation in a Global Digital Economy(CDO ANZ Sit-Down) Today, data generates more economic value than the transnational flow of goods and services, presenting an untapped commercial opportunity for brands. Yet, harnessing the consumer-data opportunity requires prioritising privacy to protect profits and create competitive advantage. Amid heightening market volatility, a privacy-first commercial strategy provides a pathway to sustainable growth. In this webinar, Tealium’s Nick Dennis (RVP, Solution Consulting, APJ) and Anna Koleth (Head of Product & Content Marketing, APJ) highlight the trends and developments in the Asia-Pacific and Japan data privacy landscape. Gain insight into the economic benefits created by recent regulatory developments, and how prioritising privacy can scale growth in a Web 3.0 era. Watch the webinar to learn: ● How evolving data privacy regulations are transforming market competition ● Why privacy compliance is now a strategic imperative for brands ● The impacts of key data privacy regulations in the Asia-Pacific and Japan region ● How to cultivate competitive advantage by prioritising privacy ● How technology enables privacy compliance and CX personalisation at scale ● How Kmart increased its consenting customer base by 200% with Tealium CDP
• 9:30 am How to Use Behavioural Economics to Define Improved KPIs?(CDO ANZ Sit-Down) Attend this session to gain insights into understand the landscape of tracking metrics/data and what strategic work is required as an organisation to measure customer ease. Key learnings from this session: How do you measure ease? What metrics will give you visibility on it for your organisation? would align stakeholders in actually improving ease over time?
• 9:50 am If you Don't Push Boundaries, How Will we Break Them?(CDO ANZ Sit-Down) Pushing the boundaries of data strategy.
• 10:10 am Enterprise Data Strategy Modernisation(CDO ANZ Sit-Down) Join Alex Taylor, Global Head of Emerging Technology, QBE Ventures at QBE Insurance as we explore: How a data strategy encompassing eventing and streaming is vital to modern enterprise. The emergence of hybrid data strategies: traditional approaches alongside leading technical solution providers The landing point: opportunities for successful data transitions to enable real-time customer insights and data activation for product iteration.
• 10:30 am Demystifying Big Data and Machine Learning(CDO ANZ Sit-Down) This session will explore: Strategic goals of the organisation How to integrate data and analytics to align with your goals
• 10:50 am End of Day & Closing Remarks by Sit-Down(CDO ANZ Sit-Down)

Speakers

• Anna Koleth · Head of Product & Content Marketing, Asia-Pacific & Japan, Tealium Anna's experience extends across the financial services and technology sectors for leading global brands. Having led at the forefront of digital transformation initiatives, she established the regional social media function at a multinational financial services institution and contributed to a digital campaign that won 2 Silver Lions at the Cannes Lions International Festival of Creativity. Recently, Anna was a founding member of the APAC leadership team at a global B2B technology agency. In this capacity, she served as a trusted advisor to global technology brands regarding data-driven innovation in the age of personalisation. Currently, Anna leads product and content marketing in the Asia-Pacific and Japan region at Tealium. She also serves as a key contributor to Tealium’s Global Privacy team to establish best practice standards in privacy-first customer experience innovation.

Partners

• Tealium Helping brands make data actionable, in realtime, across every customer experience touch point. Tealium revolutionizes today’s digital businesses with a universal approach to customer data orchestration – spanning web, mobile, offline and Internet of Things devices. With the power to unify customer data into a single source of truth, Tealium offers a turnkey integration ecosystem supporting more than 1,000 client-side and server-side vendors and technologies. The Tealium Customer Data Hub encompasses tag management, API hub, customer data platform and data management solutions that enable organizations to leverage real-time data to create richer, more personalized digital experiences across every team, technology, and customer touchpoint. www.Tealium.com

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