CDO ANZ Series - March Edition 2023

Overview

A good transformation program will not succeed without good data. It is incumbent on chief digital officers to convince the executive and the board to invest in improving data quality. If your data is not up to scratch, your employees and customers will have bad experiences when they interact with your applications and services. Bad data will impact your organisation’s ability to compete in the marketplace and drive your customers away.

Join CDO Sit-Down as we explore:

- Why ensuring data is of the highest quality and employing good data management practices helps build trust with customers, better manage risk, and improve the services you provide to customers.

- A business-first data governance approach that connects key initiatives and governance capabilities and delivers long-term business value.

- Why organisations need to rethink the structure of their data teams, their roles and responsibilities and skillsets that are required.

- Assessing what a fit for purpose data strategy looks like and designing the roadmap measurement points that are needed to achieve business objectives.

What we will cover

• Creating a mature data capability Uplifting data maturity to provide a better customer experience.
• Building good data governance Connecting key initiatives and governance capabilities to deliver business value.
• Building trust and confidence in your data Developing a culture across where data specialists trust data they are using to create new products.
• Selling to the board Making sure the executive and board members understand how bad data impacts the business.

Agenda

• 8:30 am Registration & welcome coffee(CDO Sit-Down)
• 9:00 am Welcome address & introduction by Sit-Down(CDO Sit-Down)
• 9:05 am Benchmark Your Third-party Sensitive Content Communications Maturity Level(CDO Sit-Down) Digital transformation is accelerating sharing and transfer of sensitive content to third parties across all industry sectors. Nearly all of this data is regulated and protected by governmental and industry standards. In addition to a cyber-threat landscape that is growing in complexity and maliciousness, maturity of governance and security tracking and controls directly translates into risk. This presentation explores key findings from a new cross-industry global survey focused on third-party sensitive content communications and spells out key takeaways that will help attendees improve their risk posture as it relates to compliance and security.
• 9:30 am Australian tech leaders discuss their plans for 2023(CDO Sit-Down) The past three years have been tough for technology leaders. In 2020, tech teams scrambled to support workers forced out of the office environment and into their homes due to the pandemic, some organisations put the brakes on their transformation plans due to economic uncertainty while others delivered tech projects with more urgency than ever before. Join Sit-Down’s Director of Research & Production, Byron Connolly, as he chats to three technology, data, and cyber leaders about their technology objectives for 2023. Panelists will discuss: - The technology and business lessons they have learned over the past few years and how they will apply those learnings in 2023. - The technology and digital projects their teams will be working on this year and what is driving these initiatives. - Their plans to deal with important issues such as the ongoing technology skills shortage, cost pressures across their organisations and increasing cyber threats.
• 9:55 am Executing a cost-effective data & AI strategy in a bear market.(CDO Sit-Down) A bear in the wild swipes its paws in a downward motion to claim its prey. With the current downturn, how do we make the most of the economic conditions? This presentation provides three approaches for overcoming implementation risks when advancing an AI strategy in a bearish environment. Bringing our experience working on the front lines of global enterprise AI initiatives, Vicent will explore cost-reduction use cases and identify best practices for optimising data and AI resources.
• 10:20 am Morning tea and networking break(CDO Sit-Down)
• 11:00 am Creating digital experiences that count: Maximising ROI at every stage of the customer journey.(CDO Sit-Down) Learn how to best optimise your websites & apps across homepages, PDP & forms to maximise ROI with data Discover how digital experience analytics help build more seamless experiences for your customers Catch examples of how leading global brands are exceeding digital experience benchmarks across customer journeys to improve their conversions
• 11:25 am The CDO & the digital transformation pyramid(CDO Sit-Down) Technology is moving faster than ever before. Connie will talk about how to set up a digital business design in your organisation and how to ignite a digital mindset without compromising the core building blocks that many companies are faced with when being asked to transform a business with financial constraints. During this session, Connie will share a methodology, The Digital Transformation Pyramid, used in many digital transformations and the recommended steps to ensure the optimum outcome.
• 11:50 am The New Value Exchange: Privacy & Innovation in a Global Digital Economy(CDO Sit-Down) Today, data generates more economic value than the transnational flow of goods and services, presenting an untapped commercial opportunity for brands. Yet, harnessing the consumer-data opportunity requires prioritising privacy to protect profits and create competitive advantage. Amid heightening market volatility, a privacy-first commercial strategy provides a pathway to sustainable growth. In this webinar, Tealium’s Nick Dennis (RVP, Solution Consulting, APJ) and Anna Koleth (Head of Product & Content Marketing, APJ) highlight the trends and developments in the Asia-Pacific and Japan data privacy landscape. Gain insight into the economic benefits created by recent regulatory developments, and how prioritising privacy can scale growth in a Web 3.0 era. Watch the webinar to learn: ● How evolving data privacy regulations are transforming market competition ● Why privacy compliance is now a strategic imperative for brands ● The impacts of key data privacy regulations in the Asia-Pacific and Japan region ● How to cultivate competitive advantage by prioritising privacy ● How technology enables privacy compliance and CX personalisation at scale ● How Kmart increased its consenting customer base by 200% with Tealium CDP
• 0:15 pm Why data quality is critical in building personalised consumer experiences(CDO Sit-Down) The shopping habits of Australian consumers have changed dramatically in recent years with many consumers choosing to use digital channels to transact. For interest free shopping and credit provider, Latitude Financial Services, this presents an opportunity to make the best use of data to build personalised merchant and consumer experiences. Join Sit-Down’s Director of Research & Production, Byron Connolly as he chats to Fahad Najeeb, Acting GM, Data and Analytics at Latitude Financial Services about how the organisation is using data and attract and retain customers, while improving the services offered to 2.7 million customers across Australia and New Zealand. They will discuss: - How data is being used to improve the services provided to Latitude’s large customer base and provide a more personalised experience to people consuming these services. - Industry practices and approaches to ensure data is of the highest quality and free of impediments. - How data is analysed and then used to create new products and services and how the team measure the success (or failure) of these data initiatives. - How they strike a balance between using data to create new products at speed while protecting customer privacy.
• 0:40 pm Lunch break, Networking & Exclusive Executive Roundtable Luncheon: Why Harmonising data is key to meeting your transformation objectives(CDO Sit-Down)
• 1:55 pm How data helps DPV Health make better healthcare decisions(CDO Sit-Down) DPV Health, like many other healthcare organisations, has ramped up its digital transformation activities since the pandemic hit in 2020. For DPV, a key part of that program was the creation of a specialist data team that uses high-level analytics to provide clinicians and managers with real-time reporting capabilities. This enables these staff to view how they are tracking against their productivity targets. Join Sit-Down’s Director of Research and Production, Byron Connolly, and DPV Health’s Chief Information Office, Noel Toal, as they discuss how data analytics is helping the healthcare organisation make more informed decisions. They will discuss: How a machine learning predictive analytics model helps clinicians and managers identify the best appointment times for patients to improve attendance rates. How data analytics has also helped reduce patient wait times despite an increase in referral demand. How ML technology will be applied across other areas of DPV Health in the future. For instance, how this data is helping the organisation plan its infrastructure spending over the next 15 years. How these insights will result in significant cost savings and ensure that services will not be under-utilised in the coming years.
• 2:20 pm Don't fight for budget, fight the right battle for data value; speaking the board's language(CDO Sit-Down) CDOs face daily challenges across three discrete, yet interrelated dimensions–business, technology and people and lack of adequate budgets don't make the job any easier. During this session we get together with Sandeep Shankar to take a look at an effective way to see your role as a data leader and an understanding of what is the value perceived by the stakeholders within the business
• 2:45 pm How good data gives QBE staff a voice(CDO Sit-Down) In the new hybrid working world, investing in people is more important than ever. Keeping staff engaged and retained as they move between the office and remote locations during their working week is crucial if organisations are to foster positive and inclusive cultures. Having good data at your disposal can certainly help with understanding employee needs to inform the employee experience and ensure opportunities are not missed along the way. Big annual employee engagement surveys have historically been designed for executives to inform the strategic decisions for the year and to validate how an organisation is tracking against priorities. But opportunities are missed when we do not provide leaders and staff with the insights they need to improve their experiences and deliver their best work. This presentation will present the QBE’s journey of continuous listening. Kanella Salapatas, Group Head of People Data and Analytics at QBE is the owner of the organisation’s ‘Voice’ program along with the People Data Analytics strategy. Join this session to hear about: What a continuous listening program looks like and what benefits can it provide an organisation vs. an annual survey What benefits can be obtained from listening to employees and how this connects to strategy How to create the right focus and equip leaders and Execs to generate meaningful outcomes and actions How QBE drove insights and actions from listening to employees
• 3:10 pm Your data challenges for 2023(CDO Sit-Down) Many enterprises are creating data-driven business models where key decisions are based on integrated data combined from multiple sources rather than just the intuition of their knowledge workers. Other organisations, at the very least, are trying their best to organise and make some sense of data that often sits in silos. What is true is that the way enterprises collect, analyse and leverage data to build products and services for customers will determine their level of competitiveness in an inflated global economy that is expected to be in recession soon. During this panel, data leaders will discuss their data challenges for 2023.
• 3:40 pm End of day and closing remarks by Sit-Down(CDO Sit-Down)
• 3:45 pm Networking drinks(CDO Sit-Down)

Speakers

• Kanella Salapatas · Group Head of HR Data & Analytics, QBE Kanella is currently the Group Head of HR Data & Analytics for QBE. With over 12 years’ experience in the financial and health services sector she has led global teams to deliver insights through data, create global reporting experiences, experiment with advanced analytics techniques whilst ensuring foundations are underpinned by the right data management.
• Vicent Osabel · Principal Solutions Engineer, Dataiku Vicent Osabel is a principal solutions engineer from Dataiku based in Melbourne. She has 20+ years experience in Data and Analytics by supporting large organisations realise their data science vision and roadmap through defining AI solution roadmaps, implementing data science projects and conducting training and enablement for customers and prospects. Having worked predominantly in the Financial Services sector both in A/NZ and SE Asia, she has accumulated expertise in the areas of regulatory compliance, credit risk management and customer analytics during her careers at SAS (PH and AU), Businessminds (now merged with Bain & co) and Deloitte Australia. She is also a strong advocate of women pursuing careers in Data Science and has volunteered to co-lead the Empower ERG and become a WIDS co-ambassador for Dataiku in the APJ region.
• Anna Koleth · Head of Product & Content Marketing, Asia-Pacific & Japan, Tealium Anna's experience extends across the financial services and technology sectors for leading global brands. Having led at the forefront of digital transformation initiatives, she established the regional social media function at a multinational financial services institution and contributed to a digital campaign that won 2 Silver Lions at the Cannes Lions International Festival of Creativity. Recently, Anna was a founding member of the APAC leadership team at a global B2B technology agency. In this capacity, she served as a trusted advisor to global technology brands regarding data-driven innovation in the age of personalisation. Currently, Anna leads product and content marketing in the Asia-Pacific and Japan region at Tealium. She also serves as a key contributor to Tealium’s Global Privacy team to establish best practice standards in privacy-first customer experience innovation.
• Nick Dennis · RVP Solutions Consulting, Tealium
• Linda Scott · Managing Director and Founder, Thinking Leaders I work with CEOs, business owners, executives and senior leadership teams to unlock their potential, achieve high performance, and fast track growth and results, for themselves and their businesses. I have worked in and for businesses as a finance executive for nearly 30 years. After a very successful career both locally and internationally, I founded Thinking Leaders to focus on leadership, career and business growth, decision making, time management, productivity, communication effectiveness, problem solving, increasing profits and results, and creating professional businesses to maximise monetisation value, through changing the way you think, behave and respond. A speaker and facilitator in the space of self-leadership and perspective, and how this impacts your environment and results, I teach strategies to help you understand that you have choice about your thinking, which in turn impacts how you respond and the results you create.
• Ben Dexter · Chief Innovation Officer, Newpath Innovation Strategy, Digital Solution Design, and Digital Product Commercialisation specialist.

Partners

• Dataiku Dataiku is the centralized data platform that moves businesses along their data journey from analytics at scale to enterprise AI. By providing a common ground for data experts and explorers, a repository of best practices, shortcuts to machine learning and AI deployment/management, and a centralized, controlled environment, Dataiku is the catalyst for data-powered companies. Customers like Unilever, GE, and Comcast use Dataiku to ensure they are moving quickly and growing exponentially along with the amount of data they’re collecting. By removing roadblocks, Dataiku ensures more opportunity for business-impacting models and creative solutions, allowing teams to work faster and smarter.
• Tealium Helping brands make data actionable, in realtime, across every customer experience touch point. Tealium revolutionizes today’s digital businesses with a universal approach to customer data orchestration – spanning web, mobile, offline and Internet of Things devices. With the power to unify customer data into a single source of truth, Tealium offers a turnkey integration ecosystem supporting more than 1,000 client-side and server-side vendors and technologies. The Tealium Customer Data Hub encompasses tag management, API hub, customer data platform and data management solutions that enable organizations to leverage real-time data to create richer, more personalized digital experiences across every team, technology, and customer touchpoint. www.Tealium.com
• Contentsquare Contentsquare delivers the power to make the digital world more human. Its AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent — at every touchpoint in their journey — enabling businesses to build empathy and create lasting impact. The global leader in digital experience analytics, Contentsquare helps brands everywhere transform the way they do business, allowing them to take action at enterprise scale and build customer trust with security, privacy and accessibility. More than 1000 leading brands use Contentsquare to grow their business, deliver more customer happiness and move with greater agility in a constantly changing world. Its insights power the customer experience on over 1 million websites worldwide. Founded in Paris and with offices around the world, Contentsquare has raised $1.4B in investment funding from leading investors, including funds and accounts managed by BlackRock, Bpifrance, Canaan, Eurazeo, Highland Europe, KKR, LionTree, Sixth Street and SoftBank Vision Fund 2.
• SingleStore
• Kiteworks Kitework's mission is to empower organizations to effectively manage risk in every send, share, receive and save of sensitive content. To this end, we created Kiteworks a Content Governance, Compliance, and Protection platform. The platform enables customers to unify, track, control and secure sensitive content moving within, into, and out of their organization to reduce risk exposure and ensure regulatory compliance.

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