CDO SEA Series - April Edition 2023

Overview

A good transformation program will not succeed without good data. It is incumbent on chief digital officers to convince the executive and the board to invest in improving data quality. If your data is not up to scratch, your employees and customers will have bad experiences when they interact with your applications and services. Bad data will impact your organisation’s ability to compete in the marketplace and drive your customers away.

Join CDO Sit-Down as we explore:

- Why ensuring data is of the highest quality and employing good data management practices helps build trust with customers, better manage risk, and improve the services you provide to customers.

- A business-first data governance approach that connects key initiatives and governance capabilities and delivers long-term business value.

- Why organisations need to rethink the structure of their data teams, their roles and responsibilities and skillsets that are required.

- Assessing what a fit for purpose data strategy looks like and designing the roadmap measurement points that are needed to achieve business objectives.

Agenda

• 0:30 pm New Year's resolutions every CIO should make(CDO SEA Sit-Down) Are you making new year's resolutions and trying to understand which data and analytics initiatives will impact your customers and business the most? Qlik, the leading independent data, analytics and automation company, has just published the Top 10 BI and data trends that will impact organizations over the coming year. In this session, learn how you can take trends like increased use of AI, greater emphasis on real-time data and more widespread cloud-based technologies and apply them in a meaningful way. We will share real-world applications of the trends and help you predict their impact to your business on the year ahead.
• 0:53 pm Understanding and Closing the Gaps Between Tech and Biz(CDO SEA Sit-Down) What are leading organisations in Data and Analytics doing that others can learn from? How do they organise? Attend this session and learn from John Funtanila, dubbed Philippines strongest Data Scientist. In this session we explore: Managing expectations with real world constraints For business experts. Seeing new solutions as enhancements, not as replacements for technical experts. Creating value for advanced solutions by making it intuitive and actionable.
• 1:09 pm 2023 State of the CDP: Asia-Pacific & Japan - How Innovative Brands Deliver Value with a Customer Data Platform(CDO SEA Sit-Down) From creating memorable experiences to improving operational efficiency, the customer remains at the heart of any business. This means the need to better manage customer data is now critical. In the APJ region, organisations utilising a CDP have reported outperforming those that do not, and are continuing to prioritise a hyper-focus on growth and retention. Hear from Marie-Louise Dalton (VP, APJ Marketing, Tealium) and Matt Parisi (Director, Product Marketing, Tealium) on how adopting a CDP can predict marketing spend, ramp up customer-centric objectives and promote agility to survive and thrive amid macroeconomic headwinds.
• 1:45 pm How to Minimise the Struggle When Trying to Implement Change(CDO SEA Sit-Down) It's all about empathy leadership. Join this session to learn how to get closer to your team and understand challenges, gaps in analytics area and connect the dots. Key takeaways: Budget and financial constraints, is it just another problem. The importance of working closely with vendors to and understanding the challenges while maintaining a good relationship. Implementing cultural changes: Eliminating My Team Vs Your Team mentality.
• 1:58 pm How to Tackle the Challenges and Align Your Data Strategy with Execution(CDO SEA Sit-Down) The universe of data and modelling has changed vastly over the past few years. The volume of information is growing rapidly, while opportunities to expand insights by combining data are accelerating. Bigger and better data give companies both more panoramic and more granular views of their business environment. Join this session to understand how we can: Source data creatively Get the necessary IT support and advocacy Develop business-relevant analytics that can be put to use
• 2:20 pm Data Driven AIoT in Transportations(CDO SEA Sit-Down) Attend this session to understand how Bluebird Group are innovating and utilising data & analytics assets to Provide safety driving analytics across Jakarta. Join this session to gain insights to: Utilising data to support the enterprise transformation. Developing AIoT to enhance value proposition.

Partners

• Qlik Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud®, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.
• Tealium Helping brands make data actionable, in realtime, across every customer experience touch point. Tealium revolutionizes today’s digital businesses with a universal approach to customer data orchestration – spanning web, mobile, offline and Internet of Things devices. With the power to unify customer data into a single source of truth, Tealium offers a turnkey integration ecosystem supporting more than 1,000 client-side and server-side vendors and technologies. The Tealium Customer Data Hub encompasses tag management, API hub, customer data platform and data management solutions that enable organizations to leverage real-time data to create richer, more personalized digital experiences across every team, technology, and customer touchpoint. www.Tealium.com

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