CMO ANZ Hybrid Series - May Edition 2022
Differentiate Your Value Proposition To Drive Innovation And Growth
Hosted by Factor
- 500 attendees
- 19800 hours
Overview
Brand differentiation are essential now for organisations to be truly competitive in today’s digitally connected customer. As customers needs and buying behaviours constantly evolve due to unlimited information now at their fingertips, organisations must align marketing, DX strategies and brand promise to meet consumer demand. If you want to learn how you can lead your marketing team to drive digital marketing innovation, brand transformation and multichannel optimisation for success, then this is the event for you!
What we will cover
- Building Customer Loyalty
- Brand Advocates
- Provide Unique Experiences
- Opportunities and Challenges
Agenda
- Tealium x Braze | Powering Competitively Differentiated CX(Plenary) Brands are evolving their data ecosystem to win the market in the new battleground of customer experience. Learn how Braze x Tealium’s best-of-breed tech stack powers competitively differentiated CX to leave an indelible imprint in the minds of consumers.
- Keynote: Tackling Imposter Syndrome(Plenary) When Delina Shields , the Head of Marketing at Bunnings sat in a room amongst some of her biggest inspirations of women in business, she nervously raised her had as the presenter asked “Who here has ever felt like they are living with Imposter Syndrome”. With so many of Australia & New Zealand’s leading female Entrepreneurs and Chief’s in the room she felt sure she must be the only one, but to her surprise 80% of the room had their hands up! Since this day Delina has focused on how to coach people to fulfil their true potential. In this session we will learn: * How common it is for people to be faced with Imposter Syndrome and how we can kick this in the butt and thrive in our work life. * That being yourself is enough, and how we can all rise together. * The importance of diversity and truly accepting everyone
- Keynote: The Power of Entertainment In Marketing Campaigns(Plenary) How do you want your customers and prospective customers perceive your brand and your services? This session will address: What makes a strong brand story? How do you personalise your brand to resonates with your target audience? How to communicate your brand positioning to stakeholders
- Keynote: Proactive Approach To Maintaining Trust And Reputation In The Digital Age(Plenary) Customers never stop evolving so nor should your marketing, so what is the true value of brand development? Safeguarding your organisation’s reputation through proactive communication approaches Influencing staff and key stakeholders internally and externally Finetuning your internal communications
- Keynote: Love, Power, Passion & Pleasure. The New Work Culture(Plenary) When covid first showed it's ugly face organisations needed to downsize, and since the world has accepted what the new norm looks like rehiring has not been easy, we see why this is and how to fix it. The great resignation or the great onboarding Challenge meets opportunity New hybrid policies and will offices ever fully return
Speakers
Delina Shields · Head of Marketing, Bunnings Delina Shields is Head of Marketing at Bunnings New Zealand where she leads a team of passionate marketers and DIY enthusiasts, dedicated to growing the Bunnings brand and business. Prior to joining Bunnings in 2021, she worked across Australia and New Zealand in senior marketing roles for Unilever, Campbell Arnotts, The Coca-Cola Company and Vodafone. While Delina believes in the power of great brands and has been privileged to work on much-loved global icons, she believes even more in the power of great teams and is passionate about coaching, mentoring and developing others to reach their full potential. Delina recently achieved her coaching qualification through Coachmasters Academy and is working on her own potential as an enthusiastic but novice mountain-biker.Nadia Adelstein · Portfolio Manager, Factor A branding & events expert, with 10+ years experience in exponential marketing, Nadia thrives on bringing stories to life through creativity. Working overseas for 12 years on both agency and brand side, she has a unique approach to business strategy.
Nick Dennis · RVP, Solution Consulting, APJ, Tealium Specialties: Modern Marketing, Artificial Intelligence, Data Modeling, business case development, digital marketing, analytics, business process management, business intelligence, Demand generation, Marketing Automation, Social campaigning, B2B & B2C marketing best practices.
Partners
- Tealium Helping brands make data actionable, in realtime, across every customer experience touch point. Tealium revolutionizes today’s digital businesses with a universal approach to customer data orchestration – spanning web, mobile, offline and Internet of Things devices. With the power to unify customer data into a single source of truth, Tealium offers a turnkey integration ecosystem supporting more than 1,000 client-side and server-side vendors and technologies. The Tealium Customer Data Hub encompasses tag management, API hub, customer data platform and data management solutions that enable organizations to leverage real-time data to create richer, more personalized digital experiences across every team, technology, and customer touchpoint. www.Tealium.com
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