CMO ANZ Hybrid Series - October Edition 2021
Differentiate Your Value Proposition To Drive Innovation And Growth
Hosted by Factor
- 500 attendees
- 12600 hours
Overview
Brand differentiation are essential now for organisations to be truly competitive in today’s digitally connected customer. As customers needs and buying behaviours constantly evolve due to unlimited information now at their fingertips, organisations must align marketing, DX strategies and brand promise to meet consumer demand. If you want to learn how you can lead your marketing team to drive digital marketing innovation, brand transformation and multichannel optimisation for success, then this is the event for you!
What to expect
- Virtual Attendees 150+
- On-site Attendees 70+
- Partners
- Speakers 10+
What we will cover
- Deliver On CX and DX
- Evolve Brand Strategy To Resonate With Customers
- Navigate Marketing Teams Through Change
- Build Customer-Centric Culture
Agenda
- 3 Success Steps to Centering your CX Strategy Around First-Party Data: Overcoming the challenges of today’s data-driven marketer(Plenary) For all the talk about a first-party data strategy, there hasn’t been much discussion of what a first-party data strategy actually is or how you should think about one. The truth is, any company with a customer has a first-party data strategy…it’s just a question of whether or not it’s intentional and effective. In today's session, we will share 3 success steps to centering your CX strategy around first-party data: How to prepare for a first-party data strategy : what first-party data means for your organisation, how to collect and activate first-party data, how data mature is your organisation? Defining success and what success looks like for your organisation : how to make value impact, what is the value exchange for your customer, how to use privacy in personalisation strategies? Where to start with developing a first-party data strategy : what software or strategies to consider, how to get your hands on first-party data, how to reach out to your audience without third-party data? Each of the steps will be illustrated with real life use cases and customers success stories to make it as relevant and useful as possible for you.
- Keynote: Redefine CMO's Role In Leading Digital Business(Plenary) The CMO has always worn multiple hats: Brand representative, head of marketing function and member of the executive leadership team. Now, to be effective leaders and ensure the success of the business and survival of the brand, CMOs must lead with greater agility. This session will address: How to lead the team to execute the promise of your brand to customers Managing, prioritising, and aligning marketing projects Helping your organisation and brand stay ahead of the curve
- Keynote: Understand The Value Of Your Technology Deployment(Plenary) Digital marketing tools has changed the way companies operate and communicate with customers and is the foundations of building your brand. This session will share insights on: Gaining executive buy-in Aligning your technology investment to your customer journey Key learnings and potential challenges
- Keynote: The Power of Entertainment In Marketing Campaigns(Plenary) How do you want your customers and prospective customers perceive your brand and your services? This session will address: What makes a strong brand story? How do you personalise your brand to resonates with your target audience? How to communicate your brand positioning to stakeholders
- Keynote: Creative Content Production: Storytelling That Sticks!(Plenary) Take your creative content somewhere you’ve never taken it before through the art of strategic storytelling. Why tell a story? Promo Producing v Creative Content Producing – there’s no more us + them! Purpose-fit content – why where your content lives should determine your approach to the creative.
- Panel: Evolve Brand Strategy to Resonate With Customers(Plenary) Digital experience are essential now for organisations to be truly competitive in today’s market. This interactive panel session will assist to: Leverage data and digital technologies for increased transformation success Evolve organisation design and ways of working to increase engagement and velocity Deliver a seamless, personalised and real time experience for the future of CX
- Keynote: Brand Strategy For Long Term Success(Plenary) Take your creative content somewhere you’ve never taken it before through the art of strategic storytelling. Why social + digital content is where it’s at Promo Producing v Creative Content Producing – there’s no more us + them! Purpose-fit content – why where your content lives should determine your approach to the creative. Understanding your audience – who they are, where + how they like to consume content
- Keynote: Proactive Approach To Maintaining Trust And Reputation In The Digital Age(Plenary) Safeguarding your organisation’s reputation through proactive communication approaches Influencing staff and key stakeholders internally and externally Finetuning your internal communications
Speakers
Francis Coady · Chief Marketing Officer, Havas Media Group Francis Coady has 20 years’ experience working across the music, film, partnership, content, media and marcoms industry. He was director of The Coady Group, an entertainment company, for fourteen years. The first major entertainment production for the company was the creation and execution of the world’s first touring TXT Messaging Champions, presented by Sony Ericsson and Telstra. The company went on to oversee the careers of iconic rock act Thirsty Merc for seven years, including signing them to Warner Music, selling in excess of two double platinum albums, performing to more than three quarters of a million people and being nominated for four ARIA awards. The Coady Group managed global children’s group Hi-5, signing them to Live Nation, Nickelodeon and Hoyts. Creating and executive producing the Bondi Short Film Festival for thirteen years, which included guest judges Director Bruce Beresford (Driving Miss Daisy, Mao’s Last Dancer) and actor Sam Worthington (Avatar). Five years ago, Francis Coady was asked to set up Havas Sports & Entertainment (a division of Havas Media Group) in Australia as General Manager. He accepted and built the division into a multimillion dollar billing operation, producing global award-winning campaign work in the sponsorship, CSR partnership, brand experience and content space, for the likes of Bupa, Gillette, Destination NSW, LG, NRMA, Virgin, and Red Bull. Some recent meaningful work highlights for Coady have included working closely with Sir Richard Branson on the launch of Virgin Active in Australia, working closely with NRMA on major environmental and endangered species partnerships, creating and executive producing the ground-breaking six part digital first series THE LONG ROAD, for Destination NSW, which included major Australian talent such as Amy Shark, Guy Sebastian and Ocean Alley. The series has gone onto secure more than 2.5 million views.
Sarah Roberts · Chief Marketing Officer, BAI Communications Marketing leader Sarah Roberts’ reputation for enriching brands and company value emanates from her demonstrated history of developing businesses through customer-focused marketing strategies that have delivered sustainable business growth. Sarah’s global marketing expertise has created result driven change within multiple organisations and successfully developed global brands. Sarah has worked across various industries; including telecommunications, technology, insurance, and financial services and is currently the Global Director of Marketing and Communication at BAI Communications. She leads a marketing function focussed on delivering measurable outcomes to cut through in the competitive international marketplace. Prior to BAI, Sarah was the global lead for brand, communications and content for SAI Global and Head of Brand and Marketing for Telco at Woolworths, launching its new Telco brand to market. She has also held roles as Associate Director of Brand Strategy and Activations for Optus Consumer and Brand and Strategy Manager for Optus Business. Sarah began her career in financial marketing in New Zealand and the United Kingdom.
Rachael Rollo · General Manager - Communications, Metro Trains Melbourne Metro Trains Melbourne’s Communications team delivers mission critical communications to its 6,500 colleagues and is responsible for internal and external messaging to drive employee engagement and protect and enhance reputation. The team is led by General Manager Rachael Rollo. Rachael has more than 20 years of experience in communications, having been the Director of Corporate Affairs at Major Road Projects Victoria – part of Victoria’s ‘Big Build’, after a successful career in top tier media companies, include Channels 7 and 9, 3AW and the Herald Sun.
Marnie Davey · Marketing & Customer Experience Lead, WesTrac CAT Experienced leader in customer strategy and Marketing, Digital Transformation, Customer Experience Design, Leadership and Talent Management, Customer Relationship Management (CRM), and IT Service Management.
Joanna Robinson · Chief Marketing Officer, Chatime CMO with the Chatime Group, Joanna is a senior Consumer Goods Marketing Professional with more than 25 years Blue-chip Multi-national FMCG experience with companies such as Procter & Gamble, Unilever, Johnson & Johnson, Colgate Palmolive, and Estee Lauder. Joanna was based in Dubai, UAE for 6 years with Unilever and Estee Lauder looking after the AMET region, Africa, Middle East and Turkey, returning to Australia in 2014. Joanna holds a Masters in Strategic Marketing (Distinction) and is a Sessional Lecturer at Sydney University and UNSW, as well as a business coach consultant to an exciting start-up company, Thriverapp. She is an advocate for developing and mentoring young women in the workplace and passionately supports breaking the glass ceiling and laying a supportive foundation for females in the corporate world.Steph George · Marketing Director, Australian Institute of Business Steph George is a marketing and business leader who is passionate about turning strategy into reality to drive sustainable growth. She drives success by bridging business strategy with the customer though a focus on creating the conditions for all stakeholders to be successful. Embracing a human-first leadership approach, Steph places emphasis on achieving excellence through empowerment and accountability, and leads with empathy, kindness, and vulnerability. This approach creates trust and fosters a collaborative culture which is the foundation of her high performing teams. Steph is an operator, a problem solver and a customer advocate with a proven track record of building and leading teams that scale and succeed. With over a decade of experience creating and implementing strategic solutions in both B2B and B2C markets across various highly regulated industries, Steph currently leads the Marketing function at the Australian Institute of Business (AIB); Australia’s largest Online MBA provider with a mission to help ambitious people leverage higher education to accelerate their career while they work.
Loan Kiss · Portfolio Manager, Factor I am a conference/events and content management professional, with 11+ years experience in managing commercial conferences, content and event production teams. I have launched and grown events/conferences across a range of industries.
Partners
- Tealium Helping brands make data actionable, in real-time, across every customer experience touch point. Tealium revolutionizes today’s digital businesses with a universal approach to customer data orchestration – spanning web, mobile, offline and Internet of Things devices. With the power to unify customer data into a single source of truth, Tealium offers a turnkey integration ecosystem supporting more than 1,000 client-side and server-side vendors and technologies. The Tealium Customer Data Hub encompasses tag management, API hub, customer data platform and data management solutions that enable organizations to leverage real-time data to create richer, more personalized digital experiences across every team, technology, and customer touchpoint. www.Tealium.com
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