CMO ANZ Live September Hybrid
Embrace Agility, Adaptive Planning and Innovation
Hosted by Factor
- 500 attendees
- 1 hours
What to expect
- Virtual Attendees 150+
- On-Site Attendees 60+
- Roundtables
- Speakers 10+
What we will cover
- CMO's Role in Shaping Brand Vision and Corporate Strategy
- Optimise Marketing Spend for Maximum Growth
- Strategies to Work Effectively with C-Suite to Unlock Business Value
- Future-Proof Your Business Through Innovative Marketing
Agenda
- 3 Success Steps to Centering your CX Strategy Around First-Party Data: Overcoming the challenges of today’s data-driven marketer(Plenary) For all the talk about a first-party data strategy, there hasn’t been much discussion of what a first-party data strategy actually is or how you should think about one. The truth is, any company with a customer has a first-party data strategy…it’s just a question of whether or not it’s intentional and effective. In today's session, we will share 3 success steps to centering your CX strategy around first-party data: How to prepare for a first-party data strategy : what first-party data means for your organisation, how to collect and activate first-party data, how data mature is your organisation? Defining success and what success looks like for your organisation : how to make value impact, what is the value exchange for your customer, how to use privacy in personalisation strategies? Where to start with developing a first-party data strategy : what software or strategies to consider, how to get your hands on first-party data, how to reach out to your audience without third-party data? Each of the steps will be illustrated with real life use cases and customers success stories to make it as relevant and useful as possible for you.
- Keynote: Deliver On CX Innovation And Brand Promise(Plenary) How your brand is positioned in the market ultimately determines how consumers view you and your ability to meet their needs. This session will entail: Align your brand to the experience Create a purpose-led brand to drive success Cultivate deep relationships with customers to become champions of your brand
- Keynote: Maximise Awareness and Performance With The Right Channel Mix(Plenary) The COVID-19 pandemic has rapidly increased the use of online channels and platforms that marketers are using. How do you choose the right channels to reach your target audience? This session will share insights on: How to design a content and channel strategy to engage your audience Understand how your target audience interacts with your brand How to avoid costly mistakes
- Keynote: Aligning Sales and Marketing To Generate Revenue Growth(Plenary) CMO’s must lead and transform their marketing teams to be revenue-driven through revenue marketing to deliver customer innovation. This session will share best practices of: Aligning business, sales and marketing strategies to meet customer needs Developing marketing strategies to align with business revenue targets Transform your sales and marketing functions to meet growth opportunities
- Networking break(Plenary)
- Keynote: Connect For Impact - 7 Steps To Building Impactful And Sustainable Partnerships(Plenary) Learn about the CONNECT methodology to design impactful partnerships Hear case studies of million-dollar university-industry global partnerships Discover why your people are your super power in partnerships
- Keynote: Developing A Customer-Centric Mindset(Plenary) How can organisations be customer-centric during an organisational transformation? This session will explore: The customer is always right - how to you ensure you know what they want Leading your teams to become customer-focussed Ensuring your purpose is reflected existing and new initiatives
- Panel: CMO's Role in Leading Digital Transformation(Plenary) Digital transformation and automation are essential now for organisations to be truly competitive in today’s market. This interactive panel session will assist to: Leverage data and digital technologies for increased transformation success Evolve organisation design and ways of working to increase engagement and velocity Deliver a seamless, personalised and real time experience for the future of CX
- The power of GenAI and Marketing Data Hubs(Interactive Sessions)
Speakers
Gemma Alker · Centre Manager, Centre for Future Enterprise, Queensland University of Technology With almost 20 years’ experience in senior leadership roles within universities, ASX listed companies, start-ups, and not-for-profit; I have dedicated the past decade to driving growth strategies in the education sector. Brands I have worked with include PwC, NAB, Cisco, Business Chicks, Telstra, Hewlett-Packard, Bond University, Channel Nine, News Limited, Tourism Queensland, all levels of government, schools across APAC, and Office of Queensland Chief Entrepreneur. Currently I lead the global engagement and partnership strategy for a leading digital innovation research unit within QUT Business School, which is in the top 1% triple AAA rated business schools globally.Lucy Griffin · Brand, Marketing and Communications Business Partner, Aurecon Lucy Griffin has 19 years of global brand, marketing and communications experience working for and partnering with private, publicly listed, government and not-for-profit organisations. She understands that everything an organisation does can be a powerful brand and marketing asset. Lucy is a strategic, engaging and creative leader with a track record in developing and executing global campaigns that advance an organisation’s business strategy and lead to new opportunities, clients and customers. She has extensive experience working with senior business leaders to create and deliver clear, consistent and compelling campaigns that increase brand permission, support revenue growth and engage people inside and outside an organisation. At international engineering, design and advisory company Aurecon Lucy leads the brand, marketing and communications response to one of the biggest challenges facing the world today, climate change. Lucy is passionate about navigating the complexities of climate change and creating new opportunities for Aurecon and its clients and partners. Prior to Aurecon, Lucy held global marketing and communications roles with big four accounting firm KPMG and technical and professional services firm Jacobs.
Annemarie Kikos · Head of Strategy & Marketing Fujitsu Oceania, Fujitsu Australia Limited Annemarie Kikos recently joined Fujitsu in the Oceania region as Head of Strategy and Marketing in November 2019. In her new role, Annemarie works closely with the Oceania Executive Leadership Team to facilitate the development and ongoing refinement of Fujitsu Oceania’s business strategy. She is responsible for all aspects of Marketing including Field Marketing, Communications, Market Intelligence, Analyst Relations as well as Responsible Business. As the lead for the Fujitsu Brand in the Oceania Region, she also represents Oceania in the Fujitsu Global Marketing community. Annemarie is an experienced leader in the IT industry. With over 25 years’ of vast industry experience and knowledge across both a local and international perspective, her skills and expertise include strategy, go-to-market, business development, project management, communications, team management, solutions development and driving sales revenue. In her previous roles, she has worked with multi-nationals organisations in more than 15 countries across every major industry group and with major HP enterprise clients including South Pacific Government accounts, EDS/Commonwealth Bank, Qantas, Colonial State Bank, Cathay Pacific, CIMB, and several other Asia / China clients. In her most recent role at Micro Focus, Annemarie held a similar role as Head of Marketing for Australia and New Zealand. She has also previously held roles as Research Director at IDC, as well as various senior Marketing and Strategy roles at HP Enterprise Services. Annemarie holds a Bachelor Degree in International Marketing from Saxion Hogescholen, the Netherlands and a Postgraduate Diploma in Management from the Australian Graduate School of Management, University of New South Wales. Outside work, Annemarie is committed to her family. She is passionate about literature, cinema and traveling the world; best represented by her bilingual proficiency of Dutch and English, whilst possessing a working knowledge of the German and French languages.
Sarah Lepelaar · Head of Digital Marketing, NextFleet - - A Mitsubishi Corporation Company Sarah Lepelaar is the Head of Marketing at NextFleet - A Mitsubishi Corporation Fleet Management and Leasing company. Upon joining NextFleet in 2020, Sarah’s role leads the national marketing strategy, digital transformation, and Client Experience (CX). Prior to joining NextFleet, Sarah was the Vice President of Corporate and Financial Communications for Abu Dhabi’s US $243 bn Sovereign Wealth Fund, Mubadala Investment Company, where she was responsible for promoting and protecting the brand externally across 50 geographies and 18 industry sectors, including Aerospace, Agribusiness, Healthcare, ICT, Metals and Mining, Real Estate & Infrastructure, Petroleum & Petrochemicals, Pharmaceutical and MedTech, Renewables, Semiconductors and Utilities. Sarah has also held Digital Marketing and Communications roles in motorsport organisations such as Yas Marina Circuit - home to the Abu Dhabi Formula 1 Grand Prix, and Supercars - one of Australia’s premier sports and a global touring car leader.
Abhay Seth · Director Innovation & Partnerships, Singtel An experienced entrepreneur and founder currently working with Singtel Innov8 (a USD$250 Million Dollar Venture Capital fund) as the director of Innovation and Partnership, have witnessed the growth in the startup and venture capital community which Singtel Innov8 is apart. Through a passion of assisting start-ups to engage and network with the ecosystem, he has accelerated new start-ups with innovative ideas to realise their potential in conjunction with Singtel/Optus in delivering life changing solutions for the betterment of society as a whole.
Steve Sloan · Head of Communications & Digital, Ausure Steve Sloan was the founder of Insure247, one of our largest and most successful ARs in the digital insurance space. Steve’s extensive knowledge in building growth through digital marketing and enhancing processes using technology plays an integral role in Ausure’s future direction.
Loan Kiss · Portfolio Manager, Sit-Down I am a conference/events and content management professional, with 11+ years experience in managing commercial conferences, content and event production teams. I have launched and grown events/conferences across a range of industries.
Partners
- Tealium · Lead Partner Helping brands make data actionable, in real-time, across every customer experience touch point. Tealium revolutionizes today’s digital businesses with a universal approach to customer data orchestration – spanning web, mobile, offline and Internet of Things devices. With the power to unify customer data into a single source of truth, Tealium offers a turnkey integration ecosystem supporting more than 1,000 client-side and server-side vendors and technologies. The Tealium Customer Data Hub encompasses tag management, API hub, customer data platform and data management solutions that enable organizations to leverage real-time data to create richer, more personalized digital experiences across every team, technology, and customer touchpoint. www.Tealium.com
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