CMO ANZ Live Series - March Edition 2022

Overview

As we step in 2022 marketeers need to not only reassess their organisation's business models with innovative strategies, within identifying, evaluating and launching to survive the crisis we have been faced with over the past two years but also to advance in a post pandemic world.In Marketing organisations have had to become more alert, agile, visionary, diverse and collaborative. The technology and data we have to operate and achieve this has made leaps and bounds but so have consumers expectations.

In the first CMO ANZ Series for 2022 we delve into the strategies to succeed and continue to grow:

In a climate obsessed on sustainability, how must we adapt our marketing

With personalised experiences being a key fixation, what are the touch-points to focus on.

The necessity for organisations to be more inclusive internally and externally.

What to expect

• Live Interactions 1:1
• Sessions 5+
• Virtual Attendees 150+
• Speakers 5+

What we will cover

• Going Digital The exploration of KPI's and data with the advancement of tech.
• Reaching Your Clients The diverse channels to target in the post pandemic era to drive consume behaviour.
• Reasseing the Scope How to balance the convergence of marketing with collaboration and innovation
• Step Ahead Marketings leading experts discuss the new norm and how to be at the forefront.

Agenda

• 9:00 am 2022 State of the CDP: Key Findings for Tackling the New Age of Data(Plenary) Given the changing customer data landscape, the question is no longer why do you need a Customer Data Platform (CDP), but instead which one is best suited for your organization’s needs. That’s why in this webinar, we’ll be talking through key findings from our brand new 2022 State of the CDP report to help you prepare for the year ahead! In this report, we surveyed over 1000 marketing and business leaders globally to better understand how they’re planning to use a CDP in the coming year. We’ll also review key findings like: The top areas where executives believe technology will have the biggest impact this year Why 87% of marketers are expecting to increase tech spend in 2022 Ways marketers are using a CDP to drive digital transformation and keep up with the trends in the landscape
• 9:29 am Keynote: Creating and maintaining team bonds across dispersed locations and in a disrupted environment(Plenary) Are you struggling to maintain and grow the connection within your team in this current environment? With the inability to travel, changing employee expectations and new norms in face-to-face time in the office, we need to pivot how we manage and bond with our teams. This session will look at: Creative ways to virtually bond with your teams – across different regions and countries How to initiate and have return to office discussions with your team that works for all How ESG is becoming increasingly important not just externally, but to our teams
• 9:47 am Keynote: Winning as a Small Player in a Big Market(Plenary) This session will see some first hand journeys Dean has faced including: Create a customer base that is deeply engaged. Reassess your value proposition during and post-Covid (and for any other big external shift) Having the right people in your corner
• 10:04 am The Key to Marketing to a Niche Clientele(Plenary) * Advertising to both a target audience and the B2B space * Start-up mentality within a global enterprise * Creating the brand strategy and bringing it to market
• 10:15 am Panel: Creating the right team and environment.(Plenary) In a climate obsessed on sustainability, how must we adapt our marketing. In this panel discussion we will be discussing the challenges Marketing leaders are faced with when creating a diverse, inclusive team, atmosphere, and brand.

Speakers

• Nadia Adelstein · Portfolio Manager, Factor A branding & events expert, with 10+ years experience in exponential marketing, Nadia thrives on bringing stories to life through creativity. Working overseas for 12 years on both agency and brand side, she has a unique approach to business strategy.
• Wendy Mak · Chief Marketing Officer, Link Group Wendy Mak is CMO of Link Group, a global business that connects people around the world with their financial assets. Wendy leads a global team across a broad remit encompassing marketing, PR, corporate communications, employee communications, MarTech, bid support, brand and also sustainability (ESG). Wendy’s background spans boutique firms, start ups to large global organisations such as GE, Genworth Financial and in industries such as financial services, telco and education. Wendy’s expertise is in building teams and strategies from the ground up in greenfield environments - turning complex products and solutions in to digestible information, communications and campaigns that yield results. Having managed a P&L and being client-facing for many years makes her a commercially focused marketer, with a real soft spot for good communication, sustainability, digital tech and dogs! :)
• Ella Tassi · CMO, Bennelong Funds Management My passion is cutting through the noise. To do so, you need to combine the strategic with the creative, adapting old school marketing with the latest in digital technology. And critically, your thinking needs to be framed within a customer and data led mindset. With the aim of driving business growth, I set my team up for success by providing an environment in which they can flourish. With over 20 years as an executive in financial services, I’ve garnered extensive experience across the full spectrum of marketing.
• Ben Mitchell · Chief marketing officer, K-TIG Ben is an experienced senior strategic marketing professional with over 20 years of experience in business-to-business sales and marketing. Skilled at leading business transition and diversification he is the Chief Marketing Officer at K-TIG. K-TIG is an Australian owned manufacturer of a patented, high quality, high productivity and repeatable welding technology known as Keyhole TIG that is disrupting the global welding market. Ben has previously held senior marketing roles with a number of Australian and international firms, including in the Australian operations of TSE listed Nitto Denko where his role as Director of Strategic Planning & Marketing encompassed overseeing the strategic direction of Nitto Denko’s diversification in the Australian market. In addition to working directly for the Global Innovation Marketing Center team to commercialize R&D projects for inbound and outbound marketing. Ben holds a Master of Business Administration (Marketing).
• Dean Gould · CMO, Southern Cross University Dean Gould is a marketing and media professional with three decades of experience across the diverse sectors of higher education, tourism and media. His role of Chief Marketing Officer at Southern Cross University includes responsibility for brand strategy, marketing, media, communications, student recruitment and outreach, design, digital, sponsorships, partnerships, alumni and philanthropy. He was previously Director of the Office of Marketing and Communications at Griffith University and Executive Director of Corporate Affairs and Strategy at Destination Gold Coast. For more than 20 years he was a journalist and editor, working internationally before serving as a News Corp editor until 2011. He has an MBA from Central Queensland University and a Bachelor of Arts form The University of Queensland. He is chair of the Gold Coast Music Advisory Group, life member and coach at Broadbeach United Soccer Club, former State Committee and Gold Coast chair of White Ribbon Australia and a Certified Practicing Marketer with the Australian Marketing Institute and a member of the PR and Communications Association of Asia Pacific.

Partners

• Tealium Helping brands make data actionable, in realtime, across every customer experience touch point. Tealium revolutionizes today’s digital businesses with a universal approach to customer data orchestration – spanning web, mobile, offline and Internet of Things devices. With the power to unify customer data into a single source of truth, Tealium offers a turnkey integration ecosystem supporting more than 1,000 client-side and server-side vendors and technologies. The Tealium Customer Data Hub encompasses tag management, API hub, customer data platform and data management solutions that enable organizations to leverage real-time data to create richer, more personalized digital experiences across every team, technology, and customer touchpoint. www.Tealium.com

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