CMO UK Webinar | April 2025
Consent Management in Marketing: Balancing Compliance and Customer Trust
Online event
Hosted by Factor
- 120 attendees
- 1 hours
Overview
In an era of evolving data privacy regulations, marketers must navigate the complexities of consent management while maintaining seamless customer experiences. This webinar will explore how businesses can implement effective consent strategies that align with legal requirements and foster consumer trust. We’ll discuss best practices, the latest regulatory updates, and how technology can streamline consent collection and preference management.
Key Discussion Points:
Regulatory Landscape & Compliance – Understanding GDPR, CCPA, and emerging privacy laws impacting consent management.
User Experience & Trust – Strategies to make consent collection transparent, user-friendly, and trust-building.
Technology & Automation – Leveraging consent management platforms (CMPs) to simplify compliance and optimize marketing efforts.
What to expect
- Sessions
- Virtual Meetings 1:1
- Attendees 100+
- eBooks 5+
What we will cover
- Regulatory Landscape & Compliance Understanding GDPR, CCPA, and emerging privacy laws impacting consent management.
- User Experience & Trust Strategies to make consent collection transparent, user-friendly, and trust-building.
- Technology & Automation Leveraging consent management platforms (CMPs) to simplify compliance and optimize marketing efforts.
Agenda
- Personalization and Privacy: Strategies to win with first-party data(CMO UK webinar) As privacy regulations evolve and consumer data preferences shift, marketers face the dual challenge of delivering personalized experiences while maintaining compliance and respecting user privacy. During this session, OneTrust will provide actionable insights on navigating these complexities, offering best practices for responsibly collecting and managing first-party data.
Speakers
Kenta Barrett · Solutions Engineer, OneTrust
Partners
- OneTrust
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