Marketing That Moves Pipeline in 2027

Overview

For marketing leaders across infrastructure, cloud, data and security vendors.

15 seats · Complimentary · Led by Factor · Chatham House rules · Lunch provided

What we will cover

• Proving marketing impact when every dollar is questioned
• Reaching enterprise buyers through paid, social and events: what's working now
• Standing out in crowded categories where every security, data and cloud vendor sounds the same
• Where AI is genuinely changing the marketing stack and the team
• Building a pipeline engine together with sales, partners and customers

Agenda

• 0:00 pm Tech Marketing That Moves Pipeline in 2027(Technology, Marketing) Proving marketing's impact across security, data, cloud and infrastructure
• 0:10 pm Proving marketing impact when every dollar is questioned(Technology, Marketing) Marketing budgets are under the microscope, and "we drove awareness" no longer holds. This session covers proving impact in the terms a CFO and a board accept. The metrics that survive board scrutiny Tying marketing to pipeline and revenue, not activity Defending the budget without overclaiming
• 0:30 pm Reaching enterprise buyers through paid, social and events: what's working now(Technology, Marketing) Paid, social and events all still work, but not the way they did. This session covers what's actually reaching enterprise buyers right now across those channels. Where paid still earns attention, and where it's wasted Making social work for a technical buyer Getting real pipeline out of events
• 0:50 pm Standing out in crowded categories where every security, data and cloud vendor sounds the same(Technology, Marketing) Every security, data and cloud vendor says the same three things. This session covers how to sound different when the category is saturated. Finding a message that isn't interchangeable Positioning against a wall of sameness Turning a narrow wedge into a category story
• 1:10 pm Where AI is genuinely changing the marketing stack and the team(Technology, Marketing) AI is reshaping both the tools and the shape of the team. This session separates the real change from the noise, for the stack and the org. Where AI is earning its place in the stack How the team's roles are actually shifting What to adopt now versus wait on
• 1:30 pm Building a pipeline engine together with sales, partners and customers(Technology, Marketing) Pipeline isn't marketing's alone — it's built with sales, partners and customers. This session covers wiring those together into one engine. Aligning marketing and sales on one pipeline Turning partners and customers into a source of pipeline Running it as one motion, not three

More events from this host

• Selling to the Enterprise in 2027 November 2026
• Inside the CIO's 2027 Budget October 2026
• Inside the CIO's 2027 Budget October 2026
• Inside the CIO's 2027 Budget November 2026
• Inside the CIO's 2027 Budget November 2026
• Factor Day Singapore | Security June 2026, Singapore
• Factor Day Singapore | Data & AI June 2026, Singapore
• CFO Day | Melbourne October 2026, Southbank