GenAI | Future of Creativity

Overview

As the business world continues to adopt generative AI, there are ever-present questions about how this technology will impact creative processes across organisations and industries. Now that genAI models are producing quality content, ready to be deployed in creative campaigns, their speed, accuracy and cost-effective results are changing the face of content forever.

At this event, learn how Gen AI can:

Make personalisation-at-scale the standard .

Producing high-quality content at low marginal cost removes the last barrier to scale.

Local teams can modify centrally created assets to fit their needs and quickly incorporate customer feedback to refine content within brand guidelines.

Make creative roles more strategic .

Streamlining labour-intensive tasks will allow teams to focus on refining concepts and enhancing brand differentiation, two critical functions that GenAI does not replace.

New roles will also emerge, such as creative technologists, quality engineers, and dedicated security teams.

Open new sources of competitive advantage .

Creative teams can change the nature of the conversation with customers when their organisations unblock the ways that work, data, and ideas flow through the organisation.

What to expect

• Senior Executives 12+
• Discussions Interactive
• Panelists & Industry Analysts 3+

What we will cover

• Marketing Automation and AI
• Customer-Centric Marketing Strategies
• Personalisation and Customer Engagement
• Optimising Omnichannel Experiences
• Building and Leading High-Performing Marketing Teams
• Content Marketing in the Digital Age

Agenda

• 5:30 pm Guest Arrival & Registration(Marketing Executive Dinner)
• 6:00 pm Welcome Address by Industry Leader + Opening(Marketing Executive Dinner)
• 6:25 pm Dinner & Interactive Discussion(Marketing Executive Dinner) Dinner & Interactive Discussions on: Customer-Centric Marketing Strategies Marketing Automation and AI Data-Driven Decision Making in Campaigns Personalisation and Customer Engagement Content Marketing in the Digital Age Optimising Omnichannel Experiences Building and Leading High-Performing Marketing Teams
• 8:15 pm Networking Drinks and Session End(Marketing Executive Dinner)

Partners

• Adobe Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.

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