In this episode of The It Factor Podcast, Madeline Palmer, Head of Content, Research & Editorial, sits down with Miki Luong, Chief Marketing and Communications Officer at IBM Australia and New Zealand. Miki is a respected leader in the technology and communications space whose career has been shaped by early influences, bold career shifts and the lessons that come from real experience.
Miki shares how she found her path in marketing and communications and how those early moments shaped the leader she is today. She reflects on what great leadership looks like in a fast-moving tech environment and how she stays authentic while guiding teams through constant change.
With IBM driving major transformation across the region, Miki offers a clear view of how she aligns marketing and communications with business goals. She discusses the role of AI and data in strategy, the challenges behind complex projects and the choices she makes as digital channels evolve.
Miki also highlights the importance of culture, inclusion and collaboration in building teams that are adaptable and ready for the future. Her insights give emerging leaders practical guidance on how to grow with confidence, stay grounded and lead with purpose.
- The Power of Authentic Leadership – why staying true to your values helps guide teams through fast change and complex decisions.
- AI as a Strategic Partner – how data and AI support smarter marketing and communications without replacing human insight.
- Leading Transformation – the importance of involving teams early to build confidence, clarity and alignment during major organisational shifts.
- Building Future-Ready Teams – how diversity, collaboration and shared purpose create resilient teams prepared for new challenges.
- Making Smart Strategic Choices – how to decide where to focus, what to test and when to step back in a fast-moving digital landscape.
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