Career

Rolee Satyam is a senior data, AI and digital executive with more than 20 years of international experience across Australia, Asia and the United States. Her career has been built at the intersection of customer experience, technology, data, AI and business transformation, with senior leadership positions across financial services, retail, digital commerce and technology. Rolee has held executive roles with Westpac, Woolworths, Walmart and Madison Reed, leading large-scale data and analytics transformations and helping organisations turn data into measurable customer and commercial outcomes.

Most recently, Rolee served as Chief Data & Analytics Officer for Westpac’s Consumer Bank, where she led the data, analytics, AI, personalisation, governance and transformation agenda. Her work spanned customer growth, data platforms, AI adoption, risk management, regulatory uplift and customer experience, including helping move Consumer Data Risk from red to green and building the foundations for Personalisation at Scale. She also led major data and cloud transformation initiatives, including Snowflake implementation and enterprise metadata capabilities.

Rolee is now Head of Data and AI at Tyro Payments, where she is responsible for ensuring data and AI are leveraged to drive positive customer outcomes while maintaining data risk within appetite. Her experience combines strategic leadership with a strong focus on practical execution, bringing together business, technology, product, analytics and data teams to solve complex problems and create sustainable value.

Role at Factor

Rolee brings a distinctive perspective to Factor’s Expert Advisor Network through her ability to connect data and AI strategy with customer outcomes, business performance, risk and organisational transformation. Her experience demonstrates how data can move beyond being a technology capability to become a strategic asset that influences growth, decision-making, customer experience and operational performance.

Her advisory perspective is particularly relevant as organisations move from experimentation with AI towards scaled adoption and greater accountability for value. Rolee can help executives navigate the practical challenges of building trustworthy data foundations, managing data risk, scaling personalisation, embedding AI into business processes and ensuring innovation remains aligned with customer interests and organisational purpose.

Rolee is also well suited to executive roundtables and advisory discussions where leaders are exploring the intersection of AI, customer experience, data governance and responsible innovation. Her emphasis on trust, customer agency and measurable outcomes provides a valuable counterpoint to technology-first approaches, particularly as organisations consider how increasingly powerful AI capabilities should be deployed and governed.

Key roles Rolee works with include: CIOs, Chief Data Officers, Chief AI Officers, Chief Digital Officers, CMOs, Chief Customer Officers, COOs, and CEOs & Executive Leaders.

Previous Roles

As Chief Data & Analytics Officer for Westpac’s Consumer Bank, Rolee led the division’s data, analytics, AI, personalisation, governance and transformation agenda. She partnered across Product, Digital, Technology, Marketing, Risk, Operations and Customer functions to translate data and AI capabilities into measurable business outcomes. Her achievements included leading Westpac’s Personalisation at Scale transformation, strengthening customer signals and segmentation capabilities, delivering significant data risk and governance uplift, and advancing AI adoption across customer engagement, operational efficiency and risk management.

Rolee also led the modernisation of Westpac’s data capabilities, including a major Snowflake implementation and enterprise metadata capabilities designed to improve data accessibility, trust and usability. Her work contributed to moving Consumer Data Risk from red to green and strengthening the organisation’s regulatory confidence. Alongside transformation delivery, she built multidisciplinary leadership teams spanning business, technology, analytics, product and data, with a strong focus on collaboration and customer impact.

At Woolworths Group, Rolee held senior leadership positions across BIG W and WooliesX during a period of significant digital and ecommerce transformation. As Partner, Customer Data, Analytics & Insights at BIG W, she led the Customer Analytics team and used data to influence pricing, merchandise, supply chain and customer experience decisions. She also worked closely with GMs and executive leaders to embed evidence-based decision-making and improve commercial performance.

Earlier at WooliesX, Rolee served as Head of Digital Experience Growth & Insights and Head of Digital Analytics, leading analytics, experimentation, customer insights and growth initiatives across Woolworths Online and Everyday Rewards. She built and developed high-performing analytics teams, introduced advanced customer segmentation and behavioural analytics, and helped establish data as a strategic asset across the digital business. Her earlier international experience includes leadership roles with Walmart Global eCommerce and Madison Reed in the United States, where she led analytics functions and supported C-level decision-making through data and customer insights.

Media Presence and Industry Contributions

Rolee brings a customer-centric perspective to the rapidly evolving relationship between data, AI and business transformation. Her career across financial services, retail and digital commerce has given her a broad understanding of how organisations can use data not simply to understand customers, but to improve experiences, make better decisions and create measurable commercial value.

Her experience is particularly relevant to discussions around responsible AI and the growing importance of trust. Rolee believes that having the capability to predict customer behaviour does not automatically create permission to act on that prediction. Her approach considers who gains power from data and AI, whether customers retain agency and whether organisations can justify how they use the information they hold.

Rolee also brings practical experience in personalisation at scale, data governance, risk uplift, cloud transformation and AI adoption. Her work demonstrates how organisations can balance innovation with accountability, using strong data foundations and governance to create the confidence required for responsible experimentation and enterprise-wide adoption.

Leadership Philosophy

Rolee’s leadership philosophy centres on creating coherence across complex organisations. She believes many business challenges do not sit within individual functions, but in the connections between them, and that effective leaders need to align people, data, technology, incentives and decision-making around shared outcomes.

Her approach combines commercial thinking with customer empathy and a strong belief in cross-functional collaboration. Rather than treating data and AI as standalone capabilities, Rolee focuses on how they can connect business functions and improve the end-to-end customer experience. She places importance on simplifying complexity, creating shared purpose and building teams that are capable of translating insight into action.

Rolee is also passionate about purpose-driven leadership, gender equity and creating environments where people can do meaningful work. Her experience leading multidisciplinary teams across multiple countries and industries has shaped a leadership style focused on trust, collaboration, curiosity and accountability. As AI continues to reshape organisations, she brings a strong belief that the most successful businesses will combine technology with humanity, insight with execution and innovation with trust.