B2B CMO Day | Singapore
Transforming B2B Marketing Leadership: Growth, Technology, and Influence
Andaz, Singapore
Hosted by Factor
- 210 attendees
- 7 hours
Overview
Explore the evolving role of B2B CMOs as strategic business leaders driving growth and innovation. This one-day event will focus on key challenges such as balancing financial performance with brand-building, leveraging AI and data-driven insights for personalisation, and proving marketing's direct contribution to revenue. Gain insights on how to secure your seat at the leadership table, foster customer loyalty, and influence broader business strategy, while positioning yourself for board-level influence in today's dynamic landscape.
What we will cover
- Revenue Contribution Exploring effective strategies in marketing's direct role in driving pipeline, revenue, and overall business growth, while balancing long-term brand-building with short-term performance
- Customer Engagement Exploring strategies to optimise every touchpoint along the customer journey, ensuring alignment between marketing, sales, and customer success teams to improve retention and loyalty.
- Data-Driven Marketing Investigating how data analytics and AI can personalise marketing efforts, enabling more precise targeting, automation, and insight-driven decision-making across campaigns.
- ROI Attribution Evaluating methods for clearly attributing marketing spend to business growth, ensuring that every activity is measured and linked to tangible revenue outcomes.
- Diversity Inclusion Exploring how diverse marketing teams and inclusive campaigns drive innovation, expand audience reach, and contribute to brand strength and cultural relevance.
- Leadership Influence Examining the evolving role of marketing leaders as key strategic players in the C-suite, contributing to broader business decisions and long-term organisational growth.
- Marketing Automation Exploring how automation platforms can streamline processes, manage customer interactions, and improve efficiency across marketing operations, from lead nurturing to campaign execution.
- Customer Data Investigating the role of CDPs in integrating and unifying customer data, enabling a more holistic approach to personalisation and targeted marketing strategies.
- AI Tools Exploring the impact of AI and machine learning on customer engagement, predictive analytics, and real-time content personalisation to enhance marketing effectiveness.
- Content Management Examining how content management systems support the creation, management, and optimisation of digital content across channels to drive engagement and conversions.
- ABM Platforms Exploring the use of ABM platforms to create tailored campaigns for high-value accounts, improving alignment with sales and increasing deal velocity in targeted markets.
- Analytics Tools Evaluating how advanced analytics and attribution models can provide deeper insights into campaign performance, ensuring marketing activities are effectively contributing to business goals.
Agenda
- Registration and Welcome Coffee(B2B CMO Day | Singapore) Welcome to the start of an exciting day! Please join us for registration upon arrival, where you will be greeted by our team and receive your event materials. This is the perfect time to enjoy a cup of coffee, meet fellow delegates, and network before the formal agenda begins. We encourage you to use this opportunity to connect with peers, explore the venue, and settle in for a day filled with insightful discussions and innovative ideas.
- Welcome Address & Introduction by Host(B2B CMO Day | Singapore) Join us for the official opening of our event with a warm welcome address from our host, followed by an introduction from our esteemed CEO, Josh Heid. This session will set the stage for the day’s proceedings, highlighting the key themes and objectives of the conference. Josh will also share insights into the evolving landscape of technology and innovation, providing a backdrop for the discussions that will unfold throughout the day.
- Introduction to State of B2B Marketing in ASEAN with Factor Research(B2B CMO Day | Singapore)
- Leading through Change - Human Centred AI-driven Customer Leadership(B2B CMO Day | Singapore) In today's fast-changing business environment, leadership plays a pivotal role in navigating change effectively. This presentation explores how hyperpersonalisation can elevate customer experience by using real-time data and AI to deliver tailored interactions that align with individual customer needs. By modernising CX through human-centred AI, organisations can build deeper connections, enhance satisfaction, and drive long-term loyalty, ensuring customers feel valued and engaged during times of transformation. Discussion Points: Leveraging AI and Data Analytics. Building Trust Through Hyper-personalisation. Modernising CX with Real-Time Insights.
- The Collective Enterprise: Expectations, ROI, and the Power of C-Suite Fusion(B2B CMO Day | Singapore) In today's complex business environment, misalignment among C-suite executives can lead to significant challenges. Studies indicate that companies with highly aligned executive teams achieve 70% higher performance compared to their less aligned counterparts. Conversely, a lack of alignment can result in inefficiencies, with organisations potentially wasting up to $2.1 million annually due to ineffective processes. Panellists will discuss how integrated strategies not only enhance organisational resilience and agility but also drive innovation and provide a competitive edge in addressing global megatrends. Discussion Points: Leveraging diverse executive perspectives to tackle complex global challenges. Developing adaptable frameworks to meet governance, technological, and economic shifts. Fostering cross-functional alignment to drive innovation and gain a competitive edge.
- Networking and Morning Tea(B2B CMO Day | Singapore) Join us for a morning tea where you can engage in meaningful 1:1 discussions with industry peers and vendors. This session is designed to foster collaboration and exchange insights in a relaxed, informal setting. Whether you're looking to forge new partnerships, discuss industry challenges, or share innovative ideas, this networking opportunity is an ideal platform to connect and conceive potential solutions with fellow professionals.
- Customer Journey Optimisation Strategies to refine the customer journey, delivering consistent and impactful experiences.
- B2B Content Strategy in 2024 Best practices for creating content that resonates with decision-makers and influences buying behaviour.
- Martech Stack Optimisation(Martech Optimisation) Discussion on optimising marketing technology investments for better ROI and agility in campaigns.
- Metrics That Matter: Measuring Impact in B2B Marketing(Impact Metrics) Focusing on the key metrics that give a real picture of marketing’s contribution to business growth.
- Talent & Team Management in Marketing How to attract, retain, and grow top marketing talent in an increasingly competitive market.
- Driving Sustainable Growth Through Innovation How B2B marketers can spearhead innovation while balancing short-term revenue goals with long-term growth.
- Aligning Marketing with Business Outcomes in B2B Enterprises(B2B CMO Day | Singapore) In B2B enterprises, aligning marketing with broader business objectives is crucial for delivering results that matter to both the business and its audience. Achieving this alignment requires close collaboration between marketing and sales, leveraging strategies such as Account-Based Marketing (ABM) and Pursuit-Based Marketing (PBM) to drive outcomes that impact reputation, revenue, and customer success. By focusing on these targeted approaches, marketing can play a pivotal role in enterprise-wide success and deliver measurable value. Discussion Points: Explore how marketing and sales teams can work together to drive measurable outcomes. Understand how marketing can use ABM and PBM to engage key accounts. Visualise and implement a strategic marketing plan, with an emphasis on long-term goals and adaptability.
- Mastering Digital Marketing Strategies: Full-Funnel Strategies for Global Impact(B2B CMO Day | Singapore) This session will explore how to drive digital marketing transformation through full-funnel strategies that optimise both brand-building and performance. Attendees will gain insights on creating seamless, data-driven campaigns that deliver measurable results across global markets and stages of the marketing funnel. Discussion Points: Optimising the Full-Funnel Marketing Approach: How to strategically manage the journey from awareness to conversion, ensuring alignment at each stage for maximum impact. Leveraging Data and Analytics for Campaign Effectiveness: Using data-driven insights to measure and improve the performance of digital marketing efforts across global markets. Driving Digital Transformation at Scale: Best practices for implementing digital marketing transformation in large organisations, ensuring consistency and effectiveness across all campaigns.
- Lunch Break - Peer Connect & Executive Roundtables(B2B CMO Day | Singapore) Take a well-deserved break and enjoy a delicious lunch while networking with your peers and industry leaders. This session is an excellent opportunity for attendees to build relationships, exchange ideas, and discuss collaborative opportunities in a casual and friendly atmosphere. It's the perfect setting to reconnect with colleagues, meet new faces, and engage in deep dives into the day's topics or explore new trends affecting your industry.
- AI-Powered Marketing Strategies(Revenue Contribution) Explore how AI tools and technologies are reshaping marketing strategies, from predictive analytics to real-time personalisation and campaign optimisation.
- Enhancing Cross-Functional Collaboration(Cross-Functional Alignment) Discuss ways to improve alignment between marketing, sales, product, and customer success teams to drive unified business goals and seamless customer experiences.
- Scaling ABM for Broader Success Discuss how to scale Account-Based Marketing strategies to target a wider audience while maintaining the level of personalisation needed to drive results.
- Navigating Privacy in Data-Driven Marketing(Privacy Compliance) Explore strategies for balancing personalisation with data privacy compliance, building customer trust while meeting regulatory requirements.
- The Future of Marketing Leadership(Leadership Evolution) Delve into the evolving role of marketing leaders in driving digital transformation, shaping organisational culture, and influencing broader C-suite decisions.
- Brand Loyalty in a Digital World Examine how digital-first strategies and customer-centric marketing campaigns can strengthen brand loyalty and create lasting emotional connections with audiences.
- Redefining B2B Marketing Leadership: Balancing Purpose, Pipeline, and People at Scale(B2B CMO Day | Singapore) [Fireside Chat] As B2B marketing evolves, leaders must balance driving growth, building authentic brands, and leading with purpose across diverse markets. This fireside chat explores how to align data, brand, and cross-functional teams to deliver commercial impact while fostering meaningful customer and team connections. Discussion Points: How can CMOs build integrated go-to-market engines that align brand, product, and pipeline generation? Where does brand purpose meet performance? Navigating commercial outcomes while leading with values. Lessons in inclusive leadership: building high-performing, purpose-led teams for a global, hybrid world.
- Future-proofing Branding Excellence for Sustainability(B2B CMO Day | Singapore) Brands must ensure long-term relevance and ensure sustainable brand growth. Future-proofing involves embedding sustainable practices into the brand’s identity, ensuring long-term relevance, trust, and growth. By integrating sustainability into every aspect of the brand, businesses can meet consumer demands and drive lasting success. Discussion Points: Innovative Strategies for Sustainable Brand Growth. Balancing Profitability with Business Sustainability. Communicating Long-term Relevance, Trust, and Growth to Stakeholders.
- Closing Remarks By Host(B2B CMO Day | Singapore)
- End of Day Drinks(B2B CMO Day | Singapore) Join us for "End of Day Drinks," a networking session designed to foster connections and camaraderie among attendees. This gathering provides the ideal setting to mingle, exchange insights, and build relationships with industry peers. Raise a glass to a day of fruitful discussions and continue the conversation over refreshing beverages and light snacks. Whether you're keen to expand your professional network or unwind after a day of learning, our End of Day Drinks event offers a relaxed and welcoming atmosphere for meaningful interactions and networking.
Speakers
Richard Jacobson · Chief Marketing & Communications Officer, ASEAN, IBM Richard is the Chief Marketing & Communications Officer, ASEAN at IBM. His work, from early in his career, has been physical, due to the multi-national element that necessitated remote working arrangements. From physically traveling and using clunky telephones, to instant messaging, the Internet of Things and online digital collaborations, More personally, Richard's hybrid background and experiences - a proud Malaysian heritage, invaluable experiences of a life in Singapore, and more recently, the good fortune of making my home in New Zealand - have widened his perceptions and appreciation of the wonderful things that change can bring, especially when supported by strong, meaningful goals and the right actions.
Chris Chau · CIO, A*STAR Chris Chau is the Chief Information Officer at the Agency for Science, Technology and Research (ASTAR), Singapore, where he has served since 2021. With nearly 30 years in the Public Service, Chris leads IT strategy, digital transformation, and cybersecurity for ASTAR’s network of over 30 research institutes and national platforms. His work supports a diverse range of scientific disciplines and extends beyond the agency to strengthen digital infrastructure across Singapore’s wider public and research ecosystem.
Sujoy Sen · Chief Marketing Officer Asia, Kyndryl Sujoy Sen is the Chief Marketing Officer of Kyndryl ASEAN. He began his career seeking a job as a photojournalist out of college as he had a passion for photography and human storytelling. Sujoy's analytical background in his early years at IDC helped him understand market dynamics, while his love for storytelling, the human connection and building teams aligned to sales outcomes eventually led to marketing as a natural progression.
Snigdha Nandan · Executive Director, Global Head of Digital Marketing, Standard Chartered Bank Snigdha Nandan is the Executive Director and Global Head of Digital Marketing for Wealth and Retail Banking at Standard Chartered, based in Singapore. She leads global efforts in Digital Marketing, Marketing Transformation, and Effectiveness, driving customer-centric strategies that deliver measurable business results. With over 16 years of experience across developed and emerging markets, Snigdha has a strong track record of scaling niche segments into key growth drivers. Her expertise spans digital strategy, AI/ML, CRM, performance marketing, and product optimization across both B2B and B2C landscapes. She is also deeply committed to leadership development and mentorship within the marketing community.
Donovan Chee · Head of Marketing & Communications, Asia Pacific, Bureau Veritas Group Donovan is the Head of Marketing & Communications, Asia Pacific at Bureau Veritas Group, and a seasoned B2B marketing and communications professional with 15 years of experience across global organisations. He has worked closely with senior business leaders throughout his career to develop and execute integrated marketing and communications strategies that support sales enablement and business growth. A strong advocate for building brand trust, Donovan has successfully positioned organisations as industry leaders through purpose-driven and data-informed marketing initiatives. His customer-centric approach helps brands engage and educate their audiences, generate demand, and deliver measurable outcomes across complex and competitive markets.
Justin Ong · APAC CISO, Panasonic Asia Pacific Pte. Ltd. Justin Ong is the APAC Chief Information Security Officer (CISO) and Chief Privacy Officer (CPO) at Panasonic Asia Pacific, where he oversees cybersecurity strategy, risk management, and data protection across the region. A 23-year Panasonic veteran, Justin has led initiatives to strengthen security posture, ensure regulatory compliance, and embed privacy-by-design into product and operational workflows. An alumnus of the National University of Singapore, he is passionate about building resilient, trust-driven technology environments that safeguard both business and customer interests.
Su-ren Neo · Group Head of Marketing and Director, Asia Pacific, LSS, LinkedIn Su-Ren Neo is a seasoned full-stack marketer with over 20 years of experience driving growth and value for B2B and B2C audiences across global markets. She leads marketing strategy and execution for LinkedIn Sales Solutions in Asia Pacific, empowering revenue leaders to leverage LinkedIn’s network and data. Passionate about purpose-driven leadership, Su-Ren champions economic opportunity and inclusion while fostering cross-functional collaboration to boost customer engagement, brand strength, and revenue growth.
Simon Bernie · Vice President | Head of Asia Pacific, Middle East & Africa, PURVIEW Simon is a results-driven leader with a passion for transformation and growth. With experience at Coca-Cola, Dell Technologies, and World Wide Technology, he has led high-impact initiatives across APAC, IMEA, and EMEA, driving market expansion, revenue growth, and operational efficiency. He has successfully expanded into 55+ new markets, increased revenue by 15%, and improved profitability by 30% on $300M+ budgets. Specializing in strategy, financial optimization, and service delivery, Simon builds high-performing teams that deliver exceptional results. A strong advocate for diversity and inclusion, he is committed to fostering equitable and innovative workplaces.
Scarlett Chen · Director of Sales and Marketing, SUPCON
Josh Heid · CEO, Factor Josh brings with himself years of leadership experience as the driving force behind Factor and Panelist, where he has shaped the future of business strategy through his expertise in Product Design, Customer Experience, and Engineering. An innovator at heart, Josh excels in Product Design, where he combines aesthetic sensibility with functional purpose to create solutions that resonate with users and deliver measurable results. His approach bridges customer needs and cutting-edge technology, ensuring that every product is not only visually compelling but also highly effective in meeting market demands. In the realm of Customer Experience, Josh has consistently championed the importance of understanding user journeys and fostering engagement through intuitive design and seamless interactions. He has implemented frameworks that elevate user satisfaction, ensuring that Factor’s offerings remain at the forefront of customer-centric innovation. Josh's engineering mindset adds a unique layer to his leadership. His ability to translate complex concepts into actionable development processes has resulted in robust, scalable applications and systems. By integrating engineering principles with strategic thinking, Josh has driven operational excellence while maintaining a sharp focus on delivering top-tier solutions to clients. With a deep understanding of Leadership Strategy, Marketing, and Sales, Josh has built Factor and Panelist into trusted names in their industries, continuously setting new benchmarks for innovation and success.
Partners
- Panelist · Diamond Panelist is the vision for easy connections. We are a movement that exits to eliminate the complexity in professional interactions and give individuals a sense of clarity behind every conversation. And we do that by giving you the power to swift through to the right conversations and opportunities. Founded in 2021, we have had exponential growth, with members and senior executives from organisations across the globe including the Fortune 500. Panelist services include: Social networking Virtual events platform Audio chat rooms Company community centers We grow rapidly and we're always on the look out for talent across engineering, product management, design, research, analytics, technical program management, operations, and more.
- Decisions · Gold
- Factor Leading market research in APAC.
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