The New Brand Divide

Overview

As AI accelerates the speed and volume of content creation, staying on brand is becoming harder — and more important than ever.

When every team has access to the same powerful AI tools, speed alone is no longer a competitive advantage. The organisations that stand out will be those that can use AI to amplify what makes their brand distinctive, while giving teams the freedom to create quickly, confidently and at scale.

This private executive event with Canva explores how leading organisations are moving beyond static brand guidelines towards living brand systems that give both people and AI the context, guardrails and tools to create consistently without sacrificing originality.

Through keynote discussions, interactive sessions and peer-led conversations, leaders will explore how to balance AI velocity with brand control, supercharge creative output across the enterprise, and build the foundations for distinctive, on-brand content at scale.

Attendees will leave with a clearer view of where their organisation sits today, the difference between having brand guidelines and having a scalable brand system, and what they need to build next to stay recognisable, relevant and distinctive in an AI-driven world. ecomes the hardest-working asset the business owns. 94% of marketing leaders are concerned with keeping their brand consistent as AI scales, and consumers feel it too, with 70% saying AI-generated content is missing its soul. So how do we close that gap? In this session, we dig into the real difference between having brand guidelines and having a brand system, and why that distinction is the clearest competitive edge. Walk away with a clear read on where your organisation stands, and what to build next.

What to expect

• Senior Executives 10+
• Discussions Interactive
• Networking Peer-Driven
• Hours

Agenda

• 8:30 am Delegates arrival Registration | Welcome Drinks and Refreshments(Factor Hour)
• 9:00 am Welcome Address(Factor Hour)
• 9:05 am Keynote Speaker(Factor Hour)
• 9:20 am Canva Demonstration(Factor Hour)
• 9:35 am Panel Discussion(Factor Hour)
• 9:50 am Open floor Q & A(Factor Hour)
• 10:00 am Peer Led Discussion(Factor Hour)
• 11:00 am Key Takeaways(Factor Hour)
• 11:15 am Networking(Factor Hour)
• 0:00 pm Canvas Closing Remarks(Factor Hour)
• 0:05 pm Executive Networking & Wrap-Up(Factor Hour)

Speakers

• Shelley Rigg · Executive Producer, Factor
• Mark Leadercramer · Head of Sales and Success APAC, Canva Mark is Head of APJ Go-To-Market at Canva, leading enterprise sales and GTM across Asia-Pacific and Japan from Sydney. He runs a 21-person team of AEs and BDRs and leaders building Canva's enterprise motion in the region from the ground up. Before Canva, Mark spent years in enterprise SaaS across APAC, including a senior leadership role at Stripe. He's a British-Australian who's spent most of his career helping fast-growing tech companies land and scale with their biggest customers.
• Bree Davies · Head of Product - B2B, Canva Bree Davies is Head of Product, B2B at Canva, where she leads product strategy for how businesses and enterprises adopt, govern and grow with Canva. She brings more than 15 years in product management, with a career built in enterprise SaaS and spanning the full product lifecycle: taking new products from zero to one, scaling early products into mature, revenue-critical platforms, and growing the teams that sustain them.
• Sarah Tilleke · Strategic Enterprise Solutions Consultant, Canva
• Nicole Kaminski · Senior Solutions Consultant, Canva
• Nick Raymond · Account Executive, Canva
• Rubi Biancardi · Head of Business Development, ANZ, Canva
• Emma Boydle · Mid - Market Account Executive, Canva
• Brennan Bull · Account Executive, Canva

Partners

• Canva Canva Enterprise is an all-in-one visual communication platform designed to support large organisations in creating, collaborating on, and scaling impactful content. Built on the Canva Design Model, which the company refers to as its Creative Operating System, Canva Enterprise brings together design, collaboration, publishing, and performance capabilities. It enables teams to create media ranging from presentations and documents to videos and websites without requiring specialised design expertise. The platform includes intuitive tools, centralised brand management, and enterprise-grade security controls that support teams in creating consistent, on-brand content.

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