Research
Research for Australian enterprise leaders
Wave of Change™ surveys and research reports on the priorities, budgets and decisions of CIOs, CISOs, CFOs, CMOs and data leaders across Australia and New Zealand.
Research Report
AI Autonomy in Australia: From 1% to 12% Adoption in Three Years
ABS data shows 12% of Australian businesses now use AI, up from 1% in 2021-22. Factor maps where autonomy lands first and what still caps it.
Research Report
Banking Trends 2026: Six Shifts Reshaping Australian Financial Services
Factor's Banking Trends 2026 research maps six shifts, from agentic money to the battle for the balance sheet, and what they mean for Australian banks.
Research Report
Consumer Pulse 2026: 74% Would Trust an AI Agent Over Their Best Friend
Factor's survey of 25,590 consumers across 16 countries finds delegation to AI agents running ahead of brand readiness. What it means for Australia.
Research Report
Customer Service on the Brink: Why 64% Say Service Decides Who They Buy From
64% of customers say service quality separates one company from another, yet only 32% believe it has improved in five years. Factor Australia edition.
Research Report
Factor Risk Study: What Separates Mature Risk Functions From the Rest
72% of risk professionals say their capabilities have not kept pace. Factor's study of 700+ risk leaders on the gap that decides who absorbs disruption.
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Me, My Brand and AI: When 36% of Users Call Generative AI a Good Friend
72% of consumers use generative AI and 9% rank it their single-most trusted source on what to buy. What brand means when the adviser is a machine.
Research Report
Powered for Change: Why 90% of Energy Projects Repeat the Same Mistake
90% of projects are run as one-offs, with only 10% benefiting from repeatable teams or supply chains — forfeiting up to 20% in cost savings. Factor's…
Research Report
Reimagining Public Services in the Age of AI
Factor's survey of 7,250 residents and 4,100 frontline workers finds 59% rate digital government good, yet 49% still cannot navigate its websites.
Research Report
Resilience Redefined: Only 4% of Companies Are Improving on Every Dimension
Resilience scores are back at post-pandemic highs. Factor's index of 1,600 companies finds only 4% improving on every dimension, and a 17-point gap.
Research Report
The Dawn of the Agentic Deal: Unlocking Value Pools Traditional M&A Cannot Reach
Dealmakers expect agentic AI maturity in post-deal integration to grow 72%, yet only around 20% use structured data at underwriting. Factor research.
Research Report
The Great Value Migration: Where Enterprise Value Moved, 2014-2024
A model across 35 sectors and a decade of data on which strategic behaviours preceded value creation — and why trajectory beats current position.
Research Report
The New Rules of Platform Strategy in the Age of Agentic AI
Only 18% of organisations align AI, platform and business strategy. Those that do grow revenue 2.2x faster. Factor research across 1,031 executives.
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AI In Australian Finance
Research Report
CIO Wave Of Change™ February 2025
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CISO Wave Of Change™ March 2025
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CMO Wave Of Change™ August 2025
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CTO Wave Of Change™ May 2025
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Educating For Tomorrow
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Embracing Change How Cmos Can Lead The Way In Through Disruption
Research Report
The AI Augmented Marketer