Unlock the real-world strategies behind some of Australia’s most compelling marketing campaigns in this immersive, no-nonsense masterclass led by Liana Dubois, former Chief Marketing Officer at Nine. In Marketing and Media Mastery: Secrets from a CMO, Liana draws from decades of industry experience to share the tools, tactics and mindset that drive marketing effectiveness and media impact in an increasingly fragmented landscape.
What to Expect:
In a series of candid, practical and deeply insightful videos, Liana goes beyond buzzwords to explore what it really takes to lead successful marketing teams, drive brand growth, and stay ahead of the curve in an ever-evolving environment.
Whether you're an aspiring marketer, established leader, or C-suite executive, this course will sharpen your strategic thinking, boost your leadership confidence, and reframe the way you think abut marketing, media and creativity.
Watch full course via the Factor App.
- What makes marketing truly effective—and why some campaigns soar while others fall flat
- How to navigate the complexity of today’s marketing world, from AI and automation to media fragmentation and retail media
- The traits of a visionary marketing leader, and how to blend creativity with commercial acumen
- Why self-awareness, curiosity and emotional intelligence are non-negotiables for success in modern marketing
- How to find and nurture your creative spark—even in a metrics-driven, high-pressure environment
- How to approach media planning, channel selection and measurement in a way that aligns creative ambition with business impact
