In today’s rapidly evolving digital landscape, privacy regulations and consumer expectations are reshaping how brands collect and use data. How do we navigate this shift while maintaining ethical, transparent, and effective data strategies? Attendees will gain insights into building trust with customers, leveraging first-party and zero-party data, and ensuring compliance with global privacy laws—all while maintaining marketing performance. Industry experts will share actionable strategies, case studies, and best practices to future-proof marketing in a privacy-conscious world.

This session will cover:

• Understanding evolving regulations, consumer expectations, and the shift toward ethical data collection.
• Leveraging first-party and zero-party data, balancing compliance with performance, and implementing transparent consent practices.
• Using technology, automation, and privacy-focused innovations to stay ahead while turning compliance into a competitive advantage.