As digital interactions evolve, so too do customer expectations. Today’s users value seamless, personalised, and secure experiences across every touchpoint — whether they're shopping, streaming, or signing in. Meeting these expectations means re-evaluating how organisations approach customer identity.

Hear from KAST and Auth0 on exploring the strategic, technical, and security implications of both paths, especially in the context of increasing threats, evolving regulations, and advances in AI. We’ll also examine how businesses can balance experience, performance, and protection when designing digital identity solutions